Domino's India Logistics Management

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER005
Case Length : 10 Pages
Period : 1999 - 2003
Organization : Domino's
Pub Date : 2003
Teaching Note : Available
Countries : India
Industry : Food, Beverage and Tobacco

To download Domino's India Logistics Management case study (Case Code: OPER005) click on the button below, and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra

Operations Case Studies
Case Studies Collection
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous


Domino's Logistics Model

Analysts felt that Domino's took a cue from McDonald's supply chain model (Refer Box and Exhibit III for McDonald's model). However, they opined that the level of complexity in McDonald's system in India was not as high as that of Domino's. Commented Bhatia, "McDonald's operations are not as spread out as ours. They are in four cities while we are in 16. Centralizing wouldn't work on such a geographical scale."

Thus in early 2000, Domino's came out with its own logistics model. It began at the point Domino's purchased wheat for making the pizza dough. Domino's first decided the procurement strategy for its key raw materials: wheat, baby corn, tomatoes and spices.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

For instance, wheat was cheapest in Jalandhar's (Punjab) wholesale markets. Domino's refrigerated trucks got the wheat back to the commissary in Delhi. Commissary processed the wheat and prepared the pizza dough. The pizza dough and other items prepared in commissaries were then sent to the retail outlets again in refrigerated trucks.

The temperature inside the truck was fixed based on the distance between the retail outlets and the commissaries. This was to set the dough at a particular level when it reached the outlets. The retail outlets had to use up the processed dough within three days of delivery. If they failed to do so for some reason the entire quantity was discarded.

To get to Jalandhar, the trucks had to pass Chandigarh. Chandigarh with a cosmopolitan population, was a potential market for Domino's products. Therefore, Domino's opened an outlet there. The cost of entry was low because there was no additional costs incurred on transportation of products...


Exhibit I: The Pizza Hotline
Exhibit Ii: Domino's Worldwide Revenues
Exhibit Iii: Mcdonald' Supply Chain
Exhibit Iv: Mcdonald's - Outsourcing The Ingredients

Custom Search


Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.