Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands

Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands case study (Case Code: OPER096) click on the button below, and select the case from the list of available cases:

Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : OPER096 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extra


Supply Chain Management / Supply Chain Integration / Lean Manufacturing

Case Length : 11 Pages
Period : 2005-2010
Organization : MAS Holdings
Pub Date : 2010
Teaching Note : Not Available
Countries : Sri Lanka; Global
Industry : Fashion / Apparel


This case study is about the innovations that the Sri Lanka-based MAS Holdings and its subsidiaries brought in to meet the challenging demands of their clients and to cater the needs of the ever-changing fashion industry. Each innovation at MAS Holdings was a result of some predicament inherent and unique to fashion industry. The case takes a close look at how MAS overcame its challenges by following the path of innovation in products and processes and the innovative use of technology, which established it firmly as a preferred sourcing partner for some of the world's leading world-class brands in Intimate wear, Active wear, and Fabrics.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


Understand the issues and challenges in Supply Chain Management.
Analyze the importance of Quality, Uniqueness, Use of Technology, Flexibility, and Responsiveness in supply chain management.
Appreciate the importance of the Buyer-Supplier relationship in the functioning of a supply chain.
Study the phases of Innovation (both Product and Process) in a company and identify the steps at which Value Addition is done.
Understand why and how a company should go in for Supply Chain Integration (taking a cue from MAS).
Debate whether MAS should go in for Effectiveness or Efficiency.
Discuss the concept of Lean Processes and explore ways in which MAS has gone in for Lean Manufacturing.


  Page No.
Introduction 1
About MAS Holdings 2
The MAS Holdings Story 2
The Stretchline Story 3
The MAS Active Story 5
CSR Driven Innovation of MAS 6
Designing a Success Story 7
Emerging as a Preferred Sourcing Partner 8
The Future Story 8
Exhibits 9


Supply Chain Management, Supply Chain Integration, Lean Manufacturing, Product innovation, Process innovation, Product Lifecycle Management (PLM) system, MAS Operating System, CAD/CAM technologies, Production, planning, and control system, Corporate social responsibility, Fashion industry, Apparel

Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands - Next Page>>

Custom Search

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.