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DS GROUP'S ENTRY INTO FOOD AND BEVERAGES SECTOR

            

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INTRODUCTION

CATCHING UP WITH ‘CATCH'

THE PASS PASS GAMEPLAN

DS FOODS - SPICING UP STRATEGIES

EXHIBIT I
DS FOODS'PRODUCT LIST

            

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SALTS

 Free Flowing Table Salt available in 100gm, 200gm, and 2kg packs
 Garlic Salt available in 50gm and 100gm packs
 Black Salt available in 200gm packs
HERBS

 Fresh Ground Turmeric available in 100gm. packs
 Dried Ground Garlic available in 100gm packs
 Dried Ground Ginger available in 100gm packs
 Fresh Ground Chili available in 100gm packs
BLENDS

 Garam Masala available in 50gm packs
 Chat Masala available in 50gm. and 100gm packs
POWDERS

 Fresh Ground Chili available in 100gm packs
 Fresh Ground Pepper available in 50gm. and 100gm packs
 Fresh Ground Turmeric available in 100gm packs
Source: www.dsgroupindia.com

EXHIBIT II
CATCH BRAND AND CATCH SALT SALES: 1995-99

            

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Source: DS Foods Ltd.

EXHIBIT III
PRICES OF CATCH PRDOUCTS

            

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100 gm Pack / Year Market Retail Price in Rs.
   1994  1995  1996  1997  1998  1999
Table Salt  5  5.5  6  6  7.3  8

Black Pepper

 23.5

 36.5

 29

 42

 46.5

 58

Red Chili powder

 17

 17

 18.5

 21.7

 20.4

 26

Turmeric Powder

 12.75

 12.75

 12.75

 12.75

 14

 20.5

Ginger powder

 26

 26

 28.5

 32.6

 31.9

 30.7
Source: DS Foods Ltd.

EXHIBIT IV

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