DS GROUP'S ENTRY INTO FOOD AND BEVERAGES SECTOR

INTRODUCTION

CATCHING UP WITH ‘CATCH'

THE PASS PASS GAMEPLAN

DS FOODS - SPICING UP STRATEGIES

EXHIBIT I - DS FOODS'PRODUCT LIST

EXHIBIT IV
COMPARISON OF PRICES OF VARIOUS BRANDS OF SALT & SPICES

Item / Brand	Catch	Everest	Badshah	Kissan
*1Sprinklers*
Table Salt	15.00 (200g)	15.00 (200g)	-	-
Black Pepper	58.00 (100g)	40.00 (200g)	-	-
*2 Cartons*
Red Chili	18.00 (100g)	-	-	11.00 (100g)
Garam Masala	36.00 (100g)	34.00 (100g)	34.00 (100g)	17.00 (50g)
Chana (Chole) Masala	25.00 (100g)	14.00 (50g)	15.50 (50g)	--
Chat Masala	16.00 (50g Sprinkler)	13.00 (50g)	-	-
Turmeric Powder	12.00 (100gm)	-	-	10.00 (100g)

Source: ICMR

EXHIBIT V
PRICES OF CATCH SALT & SPICES

*ITEMS*	*MRP (In Rs.) of 100 gm packs*
*Lined Cartons*
Straight
Turmeric Powder	10
Dhania Powder	11
(Coriander Powder)
Red Chili	13
*Blends*
Amchoor Powder	24
(Mango Powder)
Chana Masala	25
Chicken Masala	27
Subji Masala	23
Kitchen King	30

Source: www.dsgroupindia.com.

ADDITIONAL READINGS & REFERENCES:

1. Subramaniam Ganga, Passing Beyond Salt, Business Today, May 5, 1997.

2. Kaul Pummy, Balancing the basket with Pass Pass, Financial Express, October 25, 1999.

3. Bansal Shuchi, Catching the gravy train, Businessworld, November 8, 1999.

4. Mukherjee Arindam, Differentiating a Commodity, A&M, November 30, 1999.

5. Kaul Pummy, DS Foods refreshes PassPass strategy, Financial Express, March 28, 2000.

6. Blended spices from DS Foods, The Hindu Business Line, July 31, 2000.

7. Bose Sushmita, Close encounters with market creation, Business Standard - The Strategist, December 5, 2000.

8. DS Foods pegs Rs 10 cr export target for `Catch', Financial Express, December 12, 2000.

9. DS Foods chalks out strategy to widen consumer base, Financial Express, July 24, 2001.

10. Promo Power for Celluloid, The Hindu Business Line, September 6, 2001.

11. Catch snacks from DS Foods, Business Standard, December 10, 2001.

12. www.dsgroupindia.com