Domino's India Logistics Management
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DOMINO'S LOGISTICS MODEL contd...Once the new
model was formalized, Bhatia planned to use Domino's 25 refrigerated
trucks[4] to transport products for other companies on the same route. For
instance, if an operator in Kochi (Kerala) needed to transport specialty
cheese, he could use the Domino's fleet to transport his products.
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Said Bhatia, “Not too many people have refrigerated
trucks in the country. And we can offer them quality service because we
will be giving them standards we use for ourselves.” Company sources
said that enquiries from clients for such transport facilities had
started coming in.
Bhatia said he was in the process of selecting a person to head the
logistics operation, which would be spun off as a separate profit
centre. Bhatia seemed confident that the profit centre had the potential
to bring in Rs 10 bn by 2006. However, he said the profit center would
not be allowed to impede the growth of the pizza business, Domino's core
operation. Only those deliveries that did not delay or deroute the truck
would be considered. |
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TABLE I
OUTSOURCING THE INGREDIENTS
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Wheat
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Jalandhar (Punjab)
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Cheese
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Karnal, Haryana
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Tomatoes
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Bhubaneshwar, Orissa
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Spice
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South India
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Baby Corn
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Nepal
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Exotic Vegetables
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Sri Lanka
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Pepperoni
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Australia
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Jalapeno
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Spain
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Source: Businessworld, June 12, 2000.
FIGURE I - DOMINO'S LOGISTICS MODEL
EXHIBIT I - THE PIZZA HOTLINE
EXHIBIT IV - MCDONALD'S-OUTSOURCING THE INGREDIENTS
[4] The number was to be increased to 100 by 2001.
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