Dotcom Marketing in India

EXHIBIT III
SOME OF THE SURVIVORS OF THE DOTCOM BUST

Dotcom	First Movers	Financial Prudence	Multiple Revenue	Brick & Click	Scalability
AGENCYFAQS	***	***	**	*	*
APNALOAN	**	**	**	***	**
BAAZEE	**	*	*	*	***
BHARATPLANET	**	***	*	*	**
CLUBGREETINGS	***	**	**	*	*
CLICK FORSTEEL	***	**	*	*	**
CONTEST2 WIN	***	***	*	*	**
CHENNAI BAZAAR	***	***	*	*	*
FABMART	**	**	*	*	*
FIRST AND SECOND	**	***	*	**	*
HOME INDIA	**	**	*	*	**
HUNGAMA	***	***	*	*	**
INDIA BULLS	*	**	*	***	**
INDIA CONSTRUCTION	***	***	*	**	***
INDIA PROPERTIES	***	***	**	**	**
INDIA MART	***	***	**	*	***
MAKE MY TRIP	***	**	*	**	**
NAUKRI	***	***	***	***	**
REDIFF	***	**	*	*	**
TEAUCTION	***	***	*	***	***
WEBDUNIA	***	**	***	*	**
* High, Medium, * Low First Movers: The extent to which these companies are first movers in their competitive space. Financial Prudence: Measures the extent to which these start-ups have got by even with low financial resources. Multiple Revenues: Rates the companies on their success in diversifying revenue streams. Brick & Click: Grades the companies on the extent to which they have morphed into brick and mortar businesses. Scalability: A measure of the ease with which these companies can scale up � without acquisitions � in near future.

Source: Businessworld, May 14, 2001.

ADDITIONAL READINGS & REFERENCES:

1. Kohli Vanita, Learning Gap, Businessworld, March 20, 2000
2. Kulkarni Jatar Nitin, Mazumdar Rakhi, and Garg Pooja, Dot.coms, the branding bazaar, Business Today, April 7-21, 2000
3. Haridas Neena, Dotcoms boost sagging ad world fortunes, Rediff Business Special, June 2000
4. Dhawan Radhika, Mukherjea and Assisi Charles, Dotcoms consolidate, Businessworld, July 3, 2000
5. Aiyar Shankar V, Dotty Dotcoms, India Today, July 4, 2000
6. Dhawan Radhika, They Survived!, Businessworld, May 14, 2001