• Education portals: Generally stress on ads and on selective school alliances. A better option would be to set up kiosks at schools during lunch or post school hours to allow kids to try out the facets.

• Travel portals: Seemed to be satisfied with merely providing info for would-be travelers. Some were trying out value schemes but these seemed to find little or no space in the publicity blizkrieg organized. Instead an event dishing out monsoon holidays cheaper flights cheaper hotels might ensure repeat usage.

• Auction sites: Simply advertised the goods on auction while it would clearly make more sense to advertise what they have auctioned and at what discounts. The consumer would be looking for a value proposition and not an alternate shop front.

• Real estate sites: Seemed to be evolving into mirror images of the classifieds when they ought to be much more – a portal that offered to do the registration advise you rates help on interiors via tie-ups and society laws. In other words more than just the flats on sale.

• Personal finance portals: These could arrange investor conferences work as intermediaries between mutual funds and savings institutions, arrange for tax advisory services and even help shareholders.