Electric Car Reva

THE INDIAN PASSENGER CAR INDUSTRY contd..

TABLE I
THE INDIAN PASSENGER CAR INDUSTRY

Segment	Models*	Approximate market share of the segment (1999-2000)
Economy (up to Rs 0.25 million)	Maruti Omni, Maruti 800, Padmini.	46.80%
Mid-size (Rs 0.25 – 0.45 million)	Premier 118NE, Ambassador Nova, Fiat Uno, Zen, Hyundai Santro, Daewoo Matiz, Tata Indica, Contessa.	43.10%
Luxury (Rs 0.45 – 1 million)	Peugeot 309, Tata Estate, Tata Sierra, Maruti Esteem, Cielo Executive, Honda City, Mitsubishi Lancer, Ford Ikon, Opel Astra, Fiat Siena, Opel Corsa, Daewoo Nexia, Hyundai Accent.	43.10%
Super luxury (Above Rs 1 million)	Mercedes Benz and other imported models.	10.10%

Source: www.karvy.com * The list is not exhaustive.

TABLE II
THE INDIAN PASSENGER CAR INDUSTRY – PLAYERS AND MARKET SHARES

	April 1999 – January 2000
	Volume	Market Share (%)
MUL	323,058	63.4
Hyundai Motors India Ltd.	59,773	11.7
Telco	43,053	8.45
Daewoo Motors	29,549	5.8
HM	21,093	4.14
Ind Auto	17,649	3.47
Ford India	4,523	0.89
Honda	7,383	1.45
Opel Astra	2,036	0.40
Mercedes-Benz	748	0.15
Fiat India	60	0.01
PAL – Peugeot	9	-
Total	508,934	Growth (YOY): 56.3%

Source: Society of Indian Automobile Manufacturers (SIAM).

For the financial year ended March 2001, 590,647 units (Refer Table III) of cars were sold by the Indian passenger car industry. However, the industry's growth had an adverse impact on the environment, in terms of increasing pollution levels across the country (Refer Table IV for a note on the pollution caused by automobiles).

With steadily depleting oil reserves and increasing pollution, the emission regulations became stringent and automobile makers were looking at alternatives to the conventional engines. In the early 1990s, electric vehicles (EVs) started gaining popularity. They had been neglected after the onset of Internal Combustion Engines (ICE)³ in the early 1800s. Many EVs were launched in the market by major players across the globe. GM was the first major manufacturer to produce an electric passenger car EV1.

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BACKGROUND NOTE

ON THE ROAD TO REALITY

THE FUTURE OF REVA

QUESTIONS FOR DISCUSSION

[3] An engine where fuel is burned internally to produce power, such as the gasoline or diesel engine. External combustion engines burn their fuel outside the engine – for example, in a steam engine, oil or coal is burned in a boiler, and the steam from the boiler is used to power the engine.