Fairness Wars

ADDITIONAL READINGS AND REFERENCES:

1. Sinha Shuchi, Fair & Growing, Financial Express, January 2001
2. Manjal Shilpa, Nothing's Forever, Business Standard, July 14, 2001
3. Barua Vidisha, High Court orders in favour of Fairever, Business Standard, January 31, 2001
4. HC curbs sale of Cavinkare Product, Economic Times, January 25, 2000
5. Basu Jaya, Who's the fairest of them all?, Business Today, July 7-21, 2000
6. HLL, CavinKare settle dispute on Fairever cream, Business Standard, September 1, 2000
7. Chandrasekaran Anupama, Overambitious?, Business Standard, March 7, 2000
8. Dua Aarti, FairGlow creates stir in soap market, Business Standard, April 7, 2000
9. Krishnamurthy Narayan, When Brands Mean the World, A&M, November 15, 2000
10. Biswas Rajorshi, CavinKare eyes Rs.200 crore sales in this fiscal, Business Standard, Novermber 16, 1999
11. Beauty Cosmetics to alter name, Financial Express, September 2, 1998
12. Rath Anamika, Who's the fairest of them all?, Business World, March 22, 1998
13. www.fairglow.com
14. www.cavinkare.com

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