Johnson & Johnson's Health and Wellness Program
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THE BENEFITS REAPED contd...
In 2001, J&J launched a ‘Health and Benefits'website
that provided health and wellness information to its employees. By using an
identification number and security code, employees were able to access the
website from anywhere and at anytime.
The site provided links to disease management
programs, health and benefits information and also aggregated health
information from various health content providers. J&J also introduced
an on-line Health Profile service that provided a confidential
interactive health risk assessment with instant feedback.
The service aimed at identifying critical health risks of employees by
maintaining their health profile and encouraging them to take steps
towards a healthier lifestyle using Action Planning Guides. In 2002, in
one of the most significant measures to improve the health of its
employees in the US, J&J introduced an initiative – ‘Healthy People
2005'(Refer Table III). |
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TABLE III
J&J HEALTHY PEOPLE 2005 TARGETS
Indicator |
Baseline* |
Target |
Smoking |
12% |
9% |
High Blood Pressure |
14% |
10% |
High Cholesterol |
19% |
15% |
Inactivity |
39% |
25% |
*Based on Health Profile results
1995-1999
Source: www.jnj.com
In this initiative, J&J quantified its health and wellness targets. It aimed
to reduce four critical health risk factors of employees in the US including
smoking, blood pressure, cholesterol and physical inactivity. All these
efforts by J&J, contributed significantly in improving the health and
well-being of its employees.
QUESTIONS FOR DISCUSSION
1. There is growing evidence indicating that corporate
wellness programs reduce medical costs of employees and improve the
organization's productivity. In the light of the above statement, enumerate
the benefits of HWP to both employees as well as employers.
2. Explain how J&J went about implementing HWP in the organization. What
problems did the company encounter and how it ensured wider participation?
Briefly explain the important components of J&J's HWP and how the company
benefited after the implementation.
3. J&J continued with its efforts to make its organization a healthy
workplace. In this regard, comment on the employee health-friendly
initiatives undertaken by J&J in the new millennium.
EXHIBIT I - CHAA'S CRITERIA AND POINT WEIGHTING OVERVIEW
EXHIBIT II - BENEFITS OF HWP REAPED BY OTHER ORGANIZATIONS
EXHIBIT V - THE 16-POINT SAFE FLEET PROGRAM
ADDITIONAL READINGS AND REFERENCES
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