The Resurgence of Radio in India
 <<Previous
EXHIBIT V
PROJECTED MEDIA REVENUES
(in Rs million)
|
|
2000
|
2001 |
2002 |
2003
|
2004 |
2005 |
|
Press
|
46,064
|
47,739
|
50,974
|
55,307
|
59,842
|
64,629
|
|
TV
|
32,586
|
34,325
|
37,416
|
40,971
|
45,395
|
50,389
|
|
Radio
|
1,564
|
1,775
|
2,081
|
2,456
|
2,947
|
3,536
|
|
Outdoor
|
4,600
|
5,005
|
5,395
|
5,773
|
6,350
|
6,985
|
|
Cinema |
156
|
137
|
147
|
150
|
153
|
156
|
|
Internet |
250
|
355
|
475
|
709
|
1,004
|
1,565
|
|
Total
|
85,302
|
89,336
|
96,488
|
1,05,365
|
1,15,691
|
1,27,260
|
Source: Initiative Media India.
ADDITIONAL READINGS & REFERENCES:
1. Chaudhary Debashis, Cabinet Allows Private Players in FM,
Financial Express, July 7, 1999.
2. Kala Aravind, India Resumes Commercial FM Broadcasting,
www.asiaweek.com, September 17, 1999.
3. Francis Sabil, Is Advertising on FM Radio Effective?
www.agencyfaqs.com, July 16, 2001.
4. Francis Sabil, Radio City from General to Specific,
www.agencyfaqs.com, July 24, 2001.
5. Shatrujeet.N, Radio Advertising: Outside the Creative Radar,
www.agencyfaqs.com, September 10, 2001.
6. Pradhan Sharat, Good Morning, India! www.rediff.com, December 2001.
7. Pande Shamni, WorldSpace in Content Tie-up with Dina Malar's KL Radio
and Asianet's RM Radio, www.agencyfaqs.com, December 20, 2001.
8. Dixit Sumita Vaid, Radio Today Appoints Grey Worldwide,
www.agencyfaqs.com, April 2002.
9. Menon Shyam G. and Venkatraman Latha, FM Tunes Set to Rock India Inc,
Business Line, April 6, 2002.
10. Francis Sabil, FM Radio: Is There Space For All? www.agencyfaqs.com,
April 26, 2002.
11. Subramaniam Harsha, Resurgent Radio? Business Line, June 13, 2002.
12. Brain Marshall, How Radio Spectrum Works, www.howstuffworks.com.
13. www.ipan.com
14. www.indiatoday.com
15. www.startv.com
16. www.responservice.com
17. www.forumhub.com
18. www.casbaa.com
19. www.hindustantimes.com
20. www.indiantelevision.com
21. www.tribuneindia.com
22. www.angelfire.com
23. www.media-awareness.ca
24. www.pib.myiris.com
25. www.faculty.erau.edu
26. www.allindiaradio.com
27. www.exchange4media.com
2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means - electronic or mechanical, without permission.
To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504.
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org
|
More Classifications...