Shahnaz Husain - A Successful Indian Woman Entrepreneur
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DIVERSIFICATION Contd...Shahnaz Husain products
normally cater to the premium end of the market and are rather expensive.
Shahnaz justifies the price citing quality, purity and high excise duties as
the reasons. In 2002, however, she developed a product for the mass market,
a Fairness Dream Cream, priced at Rs 68 for 50gms. This product will not
only be advertised (unlike her other products), it will also be made widely
available through all sorts of retail shops and even at railway stations.
She claims that she has always wanted to create a product for the masses and
the R&D deparment had been on the job since 1995 to create such a product.
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The group has also launched a line of herbal drinks
under the brand name Fitness Fiesta Shadrink. These drinks are low
calorie, cooling drinks to be consumed in the summer. The drinks are
based on rose and khus (poppy seeds) extracts and contain essential
nutrients, vitamins and minerals which nourish the body and help purify
the blood. |
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Shahnaz's love for animals prompted her to introduce a
special range of ayurvedic products for pets – Shapet. This range includes
hair care balms, anti-tick hair cleansers, talcum powder, anti-scabies skin
oil, antiseptic balm, and anti parasitic lotions Shahnaz believes that
chemical products and pesticides destroy the natural luster and health of
the animal's coat. Natural products not only prevent this but also help
soothe and cure infections.
TRAINING FUTURE ENTREPRENEURS
Seeing the need for internationally recognized institutes that offered
professional training in beauty, Shahnaz Husain set up Woman's World
International. This was started at a time when people who wanted to train in
beauty treatments and therapy could only get apprenticeship training. The
institute which is affiliated to ITEC, U.K[3] offers training in cosmetic
therapy and combines theoretical knowledge with practical training. Students
study physiology and the human anatomy to understand the scientific
principles of beauty and become familiar with the major systems of the human
body. They are taught the practical skills of massage and make-up under the
expert guidance of a qualified therapist. They also learn the use of various
skin and hair gadgets.
In addition, they study nutrition, weight control and exercise. Students are
also given basic training on setting up and running salons and maintaining
hygiene. In addition, they learn communication skills and general business
management skills. The institute has branches in New Delhi, Mumbai and Noida.
Shahnaz later started the Men's World International because of the demand
for men trained in beauty treatments. These institutes offer Diploma Courses
and Post Graduate Courses in beauty and cosmetic therapy. They also offer
refresher courses and courses on personal grooming.
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LESSONS ON ENTREPRENEURSHIP
QUESTIONS FOR DISCUSSION
EXHIBIT I MAJOR AWARDS WON BY SHAHNAZ HUSAIN
EXHIBIT II AYURVEDA
EXHIBIT III THE SHAHNAZ HUSAIN PRODUCT RANGE
ADDITIONAL READINGS & REFERENCES
[3] The ITEC (International
Therapy Examination Council) is a U K based body for professional training
in beauty therapy, complementary therapy and sports therapy. ITEC
qualifications are considered to be the highest available in this area.
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