Shahnaz Husain - A Successful Indian Woman Entrepreneur
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TRAINING FUTURE ENTREPRENEURS contd...The
Shahnaz Husain Ayurvedic Centre for Panchkarma, Dhara and Kerala Massage
also imparts training in these traditional disciplines. Students are taught
the Ayurvedic system of “Tridosha” (Refer Exhibit III) for identifying
ailments. A qualified Ayurvedic doctor conducts these classes.
Shahnaz has also started ‘Shamute', a free training school in cosmetic
therapy for the speech and hearing impaired. The training they receive in
this school helps them lead a self reliant and purposeful life despite their
handicap. Even after they qualify as beauticians, they are offered guidance
and advice throughout their career.
LESSONS ON ENTREPRENEURSHIP
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Shahnaz Husain has acquired worldwide recognition. Her
dedication and relentless hard work have paid off and she heads a Group
which is the largest of its kind in the world. “It is important to have
a dream and to believe in the magic of your dreams” says Shahnaz, who
has been able to convert her own dream into a business worth millions of
dollars. Shahnaz believes that a true entrepreneur is a person who has
independence of spirit. “One should be innovative, dynamic and willing
to try every avenue towards success.” |
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She does not look on her work as a career. It is more like
an obsession and the sole purpose of her existence. Shahnaz says that to
succeed, one must never give up and never stop trying. “I always feel I have
another mountain to climb and another frontier to cross. I never rest on my
laurels.” She puts in 18 hours of work and diverts all her energies into her
company. Her business acumen and untiring efforts combined with excellent
products she creates have made the Shahnaz Husain Group the undisputed
leader in the market for Beauty Products and Natural Remedies.
QUESTIONS FOR DISCUSSION:
1. Examine the qualities of Shahhaz Husain as an Entrepreneur. In what way
did her personal background and qualities influence her entrepreneurial
style?
2. Critically discuss the Shahnaz Husain style of doing business. Comment on
her policy of not advertising.
3. What, according to you, are the critical factors contributing to the
success of Shahnaz Husain's products?
EXHIBIT I MAJOR AWARDS WON BY SHAHNAZ HUSAIN
EXHIBIT II AYURVEDA
EXHIBIT III THE SHAHNAZ HUSAIN PRODUCT RANGE
ADDITIONAL READINGS & REFERENCES
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