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Life Insurance Marketing in India (C) The Changing Product & Pricing Norms

            

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EXHIBIT II
PRODUCTS FOR INDIVIDUALS OFFERED BY DIFFERENT COMPANIES

            

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COMPANY  WHOLE LIFE  TERM PLAN  ENDOWMENT  MONEYBACK
LIC  - Jeevan Rekha  - Anmol Jeevan  - Jeevan Anand  - Jeevan Rekha   Plan
   - Jeevan Anand  - New Bima Kiran  - Jeevan Mitra   (double & triple   cover plans)  - Money Back   Plan
   - Whole Life Plan  - Two year -   Temporary plan  - Bhavishya   Jeevan  - Jeevan Surabhi
   - Convertible Whole   Life Plan  - Convertible Term    Assurance Plan  - New Jana   Raksha  
       - Endowment plan  
ICICI PRU  - ICICI Pru Life   Time  - Life Guard  - ICICI Pru Save   ‘n'Protect  - ICICI Pru   Cashbak
HDFC STANDARD LIFE  - Single Premium   Whole of Life  - Term Assurance    Plan  - Endowment   Assurance Plan  - HDFC Standard   Life's Money   Back Plan
     - Loan Cover Term   Assurance    
ING VYSYA  - Anticipated whole   life plan  -  - Reassuring Life   Endowment Plan  - Maximizing   Life
           Money Back   Plan
MAX NEW YORK LIFE  - Whole Life Policy   (Participating &   Non participating)  -  - 20 Year   Endowment   Participating   Policy  -
TATA AIG  -  - Lifeline Plans  -  - Money Saver   Plan
OM KOTAK  - OM Endowment   Plan  -  -  - OM Money   Back Plan
BIRLA SUN LIFE  - Flexi Life Line   (Whole Life Plan)  - Flexi Term Plus  - Flexi Save Plus  - Flexi Cash Flow

Source :ICMR

EXHIBIT III COMPARING ENDOWMENT POLICIES

EXHIBIT IV COMPARING MONEY BACK POLICIES

EXHIBIT V COMPARING TERM LIFE POLICIES

ADDITIONAL READINGS & REFERENCES

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