Case Studies in Marketing Research & Product Management

 Case Studies / Case Study in Business, Management
  Part - I: Marketing Research

Case Studies in Marketing Research & Product Management
 
Case 01 Marketing Research at P & G
Case 02 Wal-Mart in Japan
Case 03 Advanced Micro Devices - Life Beyond Intel
Case 04 BMW’s Innovation Strategies
Case 05 Kishore Biyani - Pioneering a Retailing Revolution in India
Case 06 LG India - Direct Selling Microwave Ovens Case Studies in Marketing Research & Product Management
23 Case Studies
291 pages, Paperback.
Price
Indian orders: 750 Rupees
 
Case 07 BBC World in India
Case 08 Advertising Research Helps Amul Challenge Kwality Walls
Case 09 UPS - Researching to Re-brand
Case 10 Innovations at Harley-Davidson
Case 11 Procter & Gamble vs. Unilever - A Case of Corporate Espionage
  Part - II: Product Management

Case 12 Product Line Pruning at P&G  
Case 13 Cummins India - Consumer Driven Modularization Strategy  
Case 14 Sustainable Development at Alcoa  
Case 15 National Dairy Development Board - A Successful Indian Dairy Cooperative Movement  
Case 16 Product Management at Maruti Udyog Limited  
Case 17 Volvo's Product Development Practices - Focus on Safety  
Case 18 Project Scorpio - The Making of India’s First Indigenous Sports Utility Vehicle  
Case 19 IBM - Venturing into Life Sciences  
Case 20 Baskin-Robbins’ Innovative Marketing  
Case 21 Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector  
Case 22 Toyota Prius: A Case in New Product Development  
Case 23 Film-Based Merchandising - Taking the Movies Home  
   

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