Project Parivartan: State Bank of India's Internal Communication Initiative
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The top management realized that to achieve the transformation they sought, getting the grassroots level employees on board was extremely important. So a massive internal communication initiative called Parivartan (which means transformation/change) was launched.
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Transformation, Change management, Communicating change, Internal communication, Project Parivartan, Training, business process re-engineering, Market leader, Competition, Banking, Customer-centric, State Bank of India, SBI, ICICI, Axis Bank, HDFC Bank
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