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Retail Management
Changing lifestyles are prompting
changes in the retail environment. Paucity of time and an increase in
disposable incomes have created a need for new types of retail formats. This
means that manufacturers and retailers will have to become better at knowing
their customers and predicting their needs and wants.
As the socio-economic structure in India changed so did the field of
retailing. A once unorganized sector became transformed into an organized
sector in the last decade of the 20th century as companies, both old and
new, entered the arena.
High volume malls, shopping outlets, supermarkets
and hypermarkets mushroomed, requiring the application of modern management
techniques to run them efficiently and effectively. Retail success in
today’s competitive environment is all about getting the right product to
the right place at the right time, at the lowest cost possible. This
requires retail managers to be adept at planning, merchandising, pricing,
and promotion.
Retail Management presents the subject of retailing
from both academic and pragmatic points of view. It discusses retail concepts
and practices through contemporary examples to provide insights to students and
managers.
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Short Case Studies / Caselets
