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EXHIBIT I

SALES OF WINES, SPIRITS & LIQUOR COMPANIES

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

                                                                            (in Rs million)
COMPANY  1995-96  1996-97  1997-98  1998-99  1999-00  2000-01

McDowell & Co.

 -

 -

 -

 -

 -

 7766.1

Balaji Distilleries

 3383.3

 3658

 4248.7

 5273

 5491

 5419.4

Shaw Wallace & Co.

 4101

 4020.1

 3493.1

 4320.9

 4989.1

 5059.1

Mohan Breweries & Distilleries

 1474

 1714.1

 2489.1

 2596.6

 3089.2

 3800.5

Balaji Industrial Corpn.

 -

 -

 3050.6

 3451.8

 3773.4

 3691.8

Pearl Distillery

 -

 -

 555.9

 1744.3

 2323.1

 2323.1

Herbertsons

 1770.3

 1323

 1490.8

 1867.3

 2013.4

 2066.1

South India Corpn. (Agencies)

 -

 -

 -

 1291.6

 1549.5

 1894.3

Maharashtra Distilleries

 1636.9

 1445.5

 2050.3

 1822.3

 1681.9

 1680.9

Mohan Meakin

 1037.7

 1112.1

 1399.9

 1472.6

 1465

 1446.6

Chandigarh Distillers & Bottlers

 -

 -

 -

 1224.9

 1139.3

 1396.8

Seagram Manufacturing

 -

 -

 -

 1077.4

 1077.4

 1374.2

G M Breweries

 1036.8

 999.1

 999.1

 994.8

 1037.7

 1280.2

Radico Khaitan

 498.3

 489.8

 709.7

 828.6

 1186.5

 1240.2

Khoday India

 1104.3

 866.2

 876.8

 1053.3

 1108.1

 1165.8

Rajasthan State G. Sugar Mills

 677.7

 549.4

 549.4

 -

 1255.2

 1082.7

Central Distillery & Breweries

 25.5

 195.7

 549.6

 1225.2

 1144.3

 1038.9

BDA

 713.1

 -

 1084

 971

 990.6

 990.6

U D V India

 -

 676

 565.5

 565.5

 745.1

 823

I F B Agro Inds.

 603.3

 707.9

 719.1

 834.2

 782.7

 781.9


Source: CMIE

MARKETSHARES OF WINES, SPIRITS & LIQUOR COMPANIES

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

                                                                                  (in %)
COMPANY  1995-96  1996-97  1997-98  1998-99  1999-00  2000-01
McDowell & Co.  -  -  -  -  -  12.05
Balaji Distilleries  9.65  11.1  9.16  8.52  8.09  8.41
Shaw Wallace & Co.  11.7  12.2  7.53  6.98  7.35  7.85
Mohan Breweries & Distilleries  4.21  5.2  5.37  4.2  4.55  5.9
Balaji Industrial Corpn.  -  -  6.58  5.58  5.56  5.73
Pearl Distillery  -  -  1.2  2.82  3.42  3.6
Herbertsons  5.05  4.01  3.21  3.02  2.97  3.21
South India Corpn. (Agencies)  -  -  -  2.09  2.28  2.94
Maharashtra Distilleries  4.67  4.39  4.42  2.94  2.48  2.61
Mohan Meakin  2.96  3.38  3.02  2.38  2.16  2.24

Source: CMIE


EXHIBIT II SALES OF BEER COMPANIES

EXHIBIT III CABLE TV ACT 1995: 2000 AMENDMENTS RELATED TO LIQUOR ADS

ADDITIONAL READINGS & REFERENCES:


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