Case Studies and Management Resources
 Asia's Most Popular Collection of Management Case Studies

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Studies

Quick Search


www ICMR


Search

 

Banning Liquor Surrogate Advertising

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

<<Previous

EXHIBIT II

SALES OF BEER COMPANIES

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

                                                                           (in Rs million)
COMPANY  1995-96  1996-97  1997-98  1998-99  1999-00  2000-01
United Breweries  1761.6  1833.4  3035.9  2840.3  2632.2  4315.8
Mohan Breweries & Distilleries  934.2  892.9  851.5  899.3  824.7  912.4
Balaji Hotels & Enterprises  -  342.1  690.2  588.9  331.5  708.9
Mohan Meakin  406.8  426.8  421.3  568  551.5  674
Skol Breweries  433.9  501.2  699.5  753.4  669.5  598.5
Mysore Breweries  394.3  393.1  408.4  561.2  532.1  532.1
Lilasons Industries  -  -  -  -  501.4  493.9
Charminar Breweries (Erst.)  9    189.4  395.5  423.8  454.1
Foster's India  -  -  1.6  1.6  345.8  432.7
Mount Shivalik Breweries  294.1  293.2  293.2  387.8  405.9  388.1
Aurangabad Breweries    223.3  327.7  387.5  364  364
Mount Shivalik Inds.  65  65  225.1  328.5  276  355.6
Artos Breweries  -  -  -  276.5  219.5  352.1
Sica Breweries (Erst)  169.4  253.9  304.8  312.1  332.9  332.9
Central Distillery & Breweries  52.7  105.1  141.5  -  254  314.2
Shaw Wallace & Co.  -  -  -  69.5  292.5  288.1
Som Distilleries & Breweries  123.5  169.6  244.1  274.1  282.4  282.4
Mohan Rocky Springwater Breweries  191  191  -  190  123.6  250.3
East Coast Breweries & Distilleries  -  91  124.2  210.4  146.1  247.7
Hindustan Breweries & Distilleries  326  289.5  380.8  343.3  232.2  241.8

Source:CMIE

MARKETSHARES OF BEER COMPANIES

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

                                                                                     (in %)
COMPANY  1995-96  1996-97  1997-98  1998-99  1999-00  2000-01
United Breweries  25.38  24.21  32.16  23.92  21.35  28.84
Mohan Breweries & Distilleries  13.46  11.79  9.02  7.57  6.69  6.1
Balaji Hotels & Enterprises    4.52  7.31  4.96  2.69  4.74
Mohan Meakin  5.86  5.64  4.46  4.78  4.47  4.5
Skol Breweries  6.25  6.62  7.41  6.34  5.43  4
Mysore Breweries  5.68  5.19  5.09  4.73  4.32  3.56
Lilasons Industries          4.07  3.3
Charminar Breweries (Erst.)  0.13    2.01  3.33  3.44  3.03
Foster'S India      0.02  0.01  2.81  2.89
Mount Shivalik Breweries  4.24  3.87  3.11  3.27  3.29  2.59

Source: CMIE

 


EXHIBIT III CABLE TV ACT 1995: 2000 AMENDMENTS RELATED TO LIQUOR ADS

ADDITIONAL READINGS & REFERENCES:


2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic or mechanical, without permission.

To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504. Andhra Pradesh, INDIA. Mob: +91- 9640901313, Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org


ICMRINDIA © 2010 ICMR (IBS Center for Management Research).
All rights reserved.
Terms of Use | Privacy Policy | FAQ