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Relaunch of Frooti-The 'Digen Verma' Campaign
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ADDITIONAL READINGS OR REFERENCES:
1. Arathoon Marlon, Digen Verma's all for word-of-mouth
advertising, The Economic Times, March 5, 2001
2. Shashidhar Ajita, What's Digen Verma doing on this page?, The Hindu Business
Line, April 5, 2001
3. Srinivasan Lalitha and Singh Namrata, Will Digen Verma rescue Frooti?,
Financial Express, March 8, 2001
4. Srinivasan Lalitha, Parle, Everest manhunt for Digen Verma ends, Financial
Express, March 26, 2001
5. The Digen Verma Affair, Business Today, April 6, 2001
6. Shaikh Jamal, Nonplussed by an ad: Who is Digen Verma?, The Times of India,
March
7, 2001
7. Digen, Digen, whose idea is it anyway?, www.expressindia.com
8. Arathoon Marion, Digen stands up, sips new Frooti, The Economic Times, March
7, 2001
9. Sen Shunu, Would Digen Verma like these ads?, The Hindu Business Line, March
29, 2001
10. Pocha Adi, Behind the smoke-screen, Indian Express, March 14, 2001
11. Tandon Tina, Digen-eration Gap, The Econmic Times – Brand Equity, March 21,
2001
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