The Ramoji Group
Ramoji Rao – Spotting New Opportunities Contd...
Apart from ETV-Bangla, ETV-Marathi, and ETV-Kannada, ETV launched the first Urdu channel in India, ETV-Urdu in June 2001. By the end of 2001, Eenadu was planning to launch channels in two other niche markets – Gujarati12 and Oriya13. Said an Eenadu official, "The aim of the network is to build a brand and cater to niche audiences in all major regional languages." Analysts felt that an important characteristic of the Ramoji Group was that it had always been a family-run organization. The flagship company of the group, Margadarsi Chit Funds, was managed by one of Ramoji Rao's daughters-in-law. Another daughter-in-law looked after the hotels run by the Dolphin Hotels chain in the Film City.
He described the City as "The Last Milestone." He said, "Our immediate concern is to make it the best… It is an open ended project where facilities will continually be upgraded." The group was also focussing on its new venture – Margadarsi Apparels – to make it the best in the textile retailing industry.
Exhibit I: The Ramoji Group
Case Code : LDEN001
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