The Ramoji Group
Ramoji Rao – Spotting New Opportunities Contd...
With mega-budgets and big names, Mumbai could work magic. But I thought, with some creative effort, low-budget films could be made." The movies from Ushokiron Movies seemed successful, appealing to all age groups. There were family dramas, comedies, love stories and social movies to appeal to all kinds of movie-goers. Analysts felt that Ramoji Rao was a good strategist. The 'mini-editions' concept of Eenadu was a great success. Eenadu was also one of the first publications to be printed in color. Ramoji Rao also introduced different supplements like 'Vasundhara' for women and 'Eenadu Cinema' with film gossips for youngsters. Over the years, Eenadu became the numero uno newspaper in Andhra Pradesh until The Times of India10 launched its Hyderabad edition in 2001. The Times of India followed an aggressive price cut policy.
10] The first edition of The Bombay Times and Journal of Commerce, later renamed The Times of India, was launched in Mumbai in 1838. After several years of change, evolution and growth in the paper's character, Bennett, Coleman & Co. Ltd (the proprietors of The Times of India Group) was established with the principal objective of publishing newspapers, journals, magazines and books. By 2001, The Times of India Group emerged as a multi-edition, multi-product organisation. Some of the brands owned by Bennett, Coleman & Co. Ltd. are The Times of India, The Economic Times, Femina, Filmfare, Navbharat Times, Sandhya Times and Times FM.
Case Code : LDEN001
Free Case Studies
Micro Case Studies
Case Related Links