The Ramoji Group

Ramoji Rao – Spotting New Opportunities Contd...

He further said, "The media has to perform without vested interests, I have never sought any favor from the government ever." One of the main reasons for Ramoji Rao's success was the synergy between his different ventures. The Film City had become an asset for the TV channels. With Film City's state-of-the-art technical and non-technical support, the group could make programs for the TV and films at a very low cost. Commented Ramoji Rao, "If we cannot afford the cost in Film City, we cannot afford it anywhere else."

Ramoji Rao had an eye for spotting opportunities. When he was in Visakhapatnam for opening a new branch of Margadarsi, he could not find a good hotel to stay. Within a few months, the Group started the Dolphin Chain of Hotels, with a 3-star hotel in Visakhapatnam, catering to the diverse needs of businessmen and tourists. In 1997, when the Film City was established, the chain expanded its hotels to cater to different segments— 'Sitara' – the luxury hotel with restaurants, pool, gym and business centre was started to cater to film stars, producers and directors. Tara was a 3-star economy hotel, and a budget accommodation for the rest of the crew was available at Sahara. During his stay in Visakhapatnam, Ramoji Rao, a newspaper addict, could not get the daily newspapers as they reached a day later through post.

He discussed this problem with late A.J. Prasad, editor of Andhra Prabha⁹. Ramoji Rao suggested that A. J. Prasad should start a Visakhapatnam edition. When Ramoji Rao failed to convince A. J. Prasad, he started 'Eenadu' in Visakhapatnam. When Ramoji Rao saw the tremendous success of Hindi movies, with heavy investments, he planned to enter the film industry, but with creative and thought-provoking low-budget movies. Ramoji Rao explained, "Convictions make you do things.

The Ramoji Group - Next Page >>>

9] Published from Vijayawada, Hyderabad, Vijayanagaram and Chennai by Express Publications (Madurai) Ltd. The group brings out the prestigious 'New Indian Express' from 13 centres in the southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala and in Orissa. It also publishes local newspapers Dinamani (Tamil) and Kannada Prabha (Kannada); and magazines Cinema Express (Tamil), Malayalam Vaarika (Malayalam), Andhra Prabha Illustrated Weekly (Telugu), Tamilan Express (Tamil) and the English monthly Gentleman.

Case Details

Case Code : LDEN001
Themes: Differentiation
Case Length : 8 Pages
Period : 1992-2002
Organization : Varied
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Media and Entertainment

Free Case Studies

Business Strategy
Finance
HRM
Insurance
IT and Systems
Marketing
Operations
Leadership
More Case Studies >>

Micro Case Studies

Business Environment
Business Ethics
Business Strategy
Human Resource Management
IT and Systems
Marketing
Operations
Micro Case Studies >>

Free Resources

Micro Case Studies
Free Case Studies
Articles
Interviews
Book Reviews
Glossary
Online Quiz
More Free Resources >>

Case Related Links

Best Selling Case Studies
Business Case Studies
Learning With Case Studies
Cases Used in Textbooks
Prize Winning Case Studies
More Case Studies >>

Case Studies and Management Resources