Case Studies in International Marketing


ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Studies | Case Study | Case Volumes | Case Books in Business, Management
Case 01 Google's Problems in China

Case Volumes | Case Study Volumes in International Marketing

Case 02 Wal-Mart Struggles in Japan
Case 03 Hutchison Telecom - Servicing Indian Customers
Case 04 Pepsi's Entry into India - A Lesson in Globalization
Case 05 Discovery Channel - Discovering India
Case 06 The Kodak-Fuji Rivalry
Case 07 Toyota's Globalization Strategies
Case 08 Lacoste's Marketing Strategies in the US Case Studies in International Marketing
23  Case Studies
317 pages, Paperback
Indian orders: 2000 Rupees
Case 09 The Fall of Daewoo Motors
Case 10 Hyundai's Marketing Strategies in India
Case 11 Dell's Problems in China
Case 12 Caterpillar Inc. -  Differentiating itself from its Competitors
Case 13 Pricing Fuzeon - Cost of Innovation?
Case 14 Benetton Promotional Campaigns - Are they Ethical? Case Volumes Collection
Case 15 Saudi British Bank - HSBC's Saudi Arabian Experience  
Case 16 Singapore Airlines- Flying High  
Case 17 The 'Incredible India' Campaign: Marketing India to the World  
Case 18 Disney - Marketing Services Efficiently  
Case 19 Bumrungrad's Global Services Marketing Strategy  
Case 20 Carrefour - Setting Global Service Standards  
Case 21 Will Amazon be No.1 Forever?  
Case 22 Coca-Cola's Business Practices - Facing the Heat in a Few Countries  
Case 23 Sustainable Development at British Petroleum  

Note: 1.

To order the Case book online, click on the Buy now button and select the book from the list of available books.


For Indian Orders, the books will be sent through courier. Free Shipping and Handling Charges.
Please allow 5 to 10 days for delivery.


For International Orders, please write to us at


For prices and delivery charges for bulk orders, please write to us at

Go Back to >>  ICMR Home      Case Studies         Mini Case Studies         Micro Case Studies          Text Books & Work Books         Contact Us