The Captain of Change: Leadership Lessons from Lisa Lutoff-Perlo
| Case Code: LDEN234 Case Length: 14 Pages Period: - Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : - Industry :- Countries : - Themes: Leadership and Change Management, Leadership Style, Leading Change |
Abstract Case Intro 1 Case Intro 2 Excerpts
About The Royal Caribbean Group
Royal Caribbean, a cruise line brand, was founded in 1968 as a partnership by hospitality entrepreneur Ed Stephan and three Norwegian ship owners, Sigurd Skaugen, Anders Wilhemsen, and Gotaas Larsen. Called the Royal Caribbean Cruise Line, it was headquartered in Miami. The partners chose the company’s name to represent Royal and superior customer service that clients could anticipate. On November 7, 1970, the company’s first ship, Song of Norway, sailed from Miami. Over the next two years, the company launched two more ships. It made a mark in the cruise vacation industry by developing the first three ships that were fast, fuel-efficient, and had quick evacuations. The early ships debuted the round, cantilevered Viking crown lounges and expansive open-air decks that distinguished Royal Caribbean from its competitors..
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