The Captain of Change: Leadership Lessons from Lisa Lutoff-Perlo
| Case Code: LDEN234 Case Length: 14 Pages Period: - Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : - Industry :- Countries : - Themes: Leadership and Change Management, Leadership Style, Leading Change |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
About Lisa
Lisa was born on April 19, 1957, in the small fishing town of Gloucester, Massachusetts, US. She said, “We didn’t travel much when I was a kid – I grew up in a really small fishing town in Massachusetts with only 25,000 people. Even today, when I go back, a lot of people have never left or have never gotten to experience what it’s like to travel.” She grew up among the Italian and Portuguese population associated with the fishing business. At 6, Lisa started helping her parents at the coffee shop they owned. Her mother used to make her stand on a turned-over milk crate at the cash register, and let her take care of the coffee shop customers..
Professional Life/Journey
Lisa started her professional life in the hotel industry, working in small hotels in Massachusetts. In 1984, she joined as a travel advisor at Crimson Travel Service (Crimson Travel), a traveling services provider, in downtown Boston. She said, “…I knew I needed a change and looked in the “Boston Globe’s” Help Wanted ad section and saw an ad for a group sales manager position with Crimson Travel in downtown Boston. It sounded interesting. I applied, got the job and the rest is history.”..
Lisa – President & Ceo
In the book, Lisa wrote, “As I transitioned into my new role as president and CEO of one of our brands, I had been in the company in various roles for 30 years. I had worked methodically and tenaciously during that time to do my best, to get the results I needed, and to stay positive, focused, and determined. And I had also learned to be patient. Nothing great is accomplished without putting in the time and gaining the experience you need – even when you face disappointment along the way.”..
Driving Force Behind The World-Class Ships
Lisa was the driving force behind the company’s launch of world-class cruise ships. In 2007, Azamara Cruises were launched, then between 2008 and 2012, Solstice Class ships. In 2018, Lisa unveiled the ground-breaking Edge Series of ships on which she and her team had been working since January 2015. , These slightly bigger ships could accommodate 2,918 to 3,260 passengers and had Gross Register Tonnage (GRT) of 129,500 GRT and 140,600 GRT..
Financial Impact
According to industry experts, regardless of gender, the CEO role of any company came with big responsibilities, especially in listed companies where financial performance and targets were regularly scrutinized by the public. Lisa said, “You constantly need to think about new ways to achieve those metrics, despite some things that might be going on in the world that aren’t working in your favour and so that always comes with its own stress and pressure, absolutely.”..
Lisa Steps Down
In May 2023, Lisa stepped down from President and CEO post to become Vice Chairman of external affairs at the RCG. In her new role, she had to report to Jason Liberty, President and CEO of RCG. Laura Hodges Bethge (Laura) (she/her) became the new President of Celebrity Cruises. Lisa said, ..
President And Ceo Of The Fifa Host Committee
On April 29, 2024, Lisa became President and CEO of the FIFA World Cup 2026 Miami host committee. Miami was to host seven matches, including two semi-finals and one match for third position. Lisa was among the few former CEOs outside the sports industry to lead the host committee..
Exhibits
Exhibit I: Partial List of Lisa’s Various Awards and Recognitions
Exhibit II (a): RCG’s Total Revenue
Exhibit II (b): RCG’s Net Income
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