Case Studies and Management Resources
Asia's Most Popular Collection of Management Case Studies |
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Case Studies and Management Resources
Asia's Most Popular Collection of Management Case Studies |
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A stunned looking Cartoon Network official said, "I've never seen so many kids!" Though it was not the first time Cartoon Network had organized such a promotional event, they had never seen a response like this, where cartoon crazy children and their parents had gone so 'completely berserk.' Even the organizers were amazed at the popularity of Cartoon Network's characters. What was remarkable about this response to the event was the fact that the channel had built a huge viewership and brand loyalty in a short span of 5 years in the Indian satellite TV market Considering that most TV programs in India were based on family dramas, movies, and sports, the success of a niche channel such as Cartoon Network was indeed remarkable.
Background NoteA cartoon literally means a drawing/sketch of a humorous situation, often accompanied by a caption. In the late 19th century, cartoons portrayed political situations in a satirical manner. During the late 1890s, cartoons took the shape of 'comics,' which were essentially cartoons with a storyline. |
'Sinking of the Lusitania,' released in 1918, is considered by many to be the world's first animated feature film. By 1920, many animation studios were established across the US and France. The most influential animation studio in the world, Walt Disney1 (Disney), entered the market in 1928. Disney's first venture was 'Streamboat Willie,' starring Mickey Mouse. Other leading animation providers during the mid-1900s were Warner Bros. and MGM. Some of the popular animation feature films of those times were 'Snow White and the Seven Dwarfs,' 'Pinocchio,' and 'The Jungle Book.' Ollie Johnston, Frank Thomas, Eric Larson, Vladimir Tytla, Jay Ward, Bill Hanna and Joe Barbera are some of the people who made noteworthy contribution to the evolution, advancement and popularity of cartoon/animation characters across the world.
1] Disney dominated the global cartoon/animation market even in the early 21st century.
Case Code : BSTR035
Themes: Brand Management
Case Length : 10 Pages
Period : 1999-2002
Organization : Cartoon Network
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Media and Entertainment
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