Model

Forms of the model

Brokerage Model: They bring buyers and sellers together and facilitate transactions. Those can be B2B, B2C or C2C markets.

Buy/Sell Fulfillment: An online financial brokerage where customers place buy and sell orders for transacting financial instruments. Eg. Icicidirect.com

Market Exchange: Common model in B2B markets

Business Trading Community: Acts as an essential comprehensive source of information and dialogue for a particular vertical market.

Buyer Agreegator: Brings together individual purchasers from across the Internet to transact as a group so that they receive the same values traditionally afforded to organizations that purchase in volumes. Eg. Buyasone.com.

Virtual Mall: A site that hosts many online merchants.

Auction Broker: A site that conducts auctions for sellers (individuals or merchants) Eg. Baazee.com

Classified : a listing of products or services.

Advertising Model: An extension of the traditional media-broadcasting model. The advertising model only works when the volume of viewer traffic is large or highly specialized.

Generalized Portal : High volume traffic with tens of millions of visits per month. Eg. rediff.com

Personalized Portal : Allow customization of the interface and the content. Eg. My Yahoo!

Specialized Portal (Vortal) : Volume is less important but loyalty is what counts. Eg. Indiainfoline.com

Free Model : Gives users something for free like Internet access, greeting cards. Such sites have a huge potential for advertising. Eg 123 greetings.com, bluemountain.com

Infomediary Model: Some firms are able to function as infomediaries by collecting and selling information about customers to other businesses. It can also provide consumers with information on products.

Recommended System: Allows users to exchange information with each other about the quality of products and services. Eg. Planetcustomer.com

Registration Model: A content-based site that is free for viewing and require users to simply register. This is the most basic form of infomediary model. Eg NYtimes.com

Merchant Model: Classic wholesalers of goods and services (increasingly referred to as e-tailers).

Virtual Merchant: A business that operates only over the web.

Surf and Turf: Traditional brick and mortar establishments with a web storefront. Eg. Barnes and Noble.

Manufacturer Model: This model is predicated on the power of the web to allow manufacturers to reach customers directly and thereby compress the distribution channel. Eg. Dell Computers.

Subscription Model: Users pay for access to the site. Eg. India_informer.com