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Some of the major clients of the group included General Motors, Bosch, BT, MIC, OMR and other Indian companies in the automobiles, consumer goods, engineering, and food processing and pharmaceuticals industries. The group was known for its quality standards and its plants had ISO 9001 and QS 9000 certification. Chetan Maini (Chetan), son of Sudarshan, the chairman of the Maini Group, was always fascinated with cars and designed his first car during his school days. He made a remote-controlled, battery-operated toy and bagged the first prize at the school's science exhibition. He graduated from the University of Michigan, Ann Arbor, with a specialization in solar-powered vehicles. After graduating, he worked at General Motors' EV factory as an intern for six months. Chetan then joined the US-based Amerigon Electric Vehicle Technologies Inc. (Amerigon)6, which was involved in building EVs.
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At Amerigon, he built about six types of Solar and HEVs. He was also the leader of the team that won the 'GM Sun Race of Solar Vehicles' in 1990 and the team also bagged the 3rd position in the World Solar Challenges in Australia. In the early 1990s, Chetan planned to build his own EV and established RECC with the help of Sudarshan. Chetan said, "Cars are my passion, and the Reva is my dream that will soon become a reality." Sudarshan had dreamt of launching a small car in Bangalore and making the city pollution free. However, he planned to build an electric car after his son Chetan, joined Amerigon as a project manager for an EV project. Explaining the primary objective of RECC, he said, "It is the passion for the environment and turning Bangalore into a pollution free city." |
Further, the Maini Group manufactured electrically operated material handling equipment. Sudarshan explained, "...the group's material movements division, which manufactured electrically-operated material handling equipment, offered us the obvious choice to venture into the electric car industry rather than the conventional car market. It is a car that is made for India to suit Indian conditions using material available in India."
6] Amerigon was a subsidiary of Amerigon Inc., a provider of aerospace technology to the automobile industry.
Amerigon was known for its successful commercialization of its technologies. It concentrated on developing advanced
components for the automobile industry. The company had researched and invested substantially in electric vehicle
technology and aimed at commercializing it throughout the world.
Case Code : BSTR030
Themes: Mergers Acquisition and Takeovers
Case Length : 9 Pages
Period : 2001
Organization : Reva Electric Car Company
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Automobile & Automotive
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