Gujarat Ambuja - Redefining Operational Efficiency

TABLE III
CEMENT COMPANIES – CAPACITY UTILIZATION (1996-97)

FIGURE I
COST OF PRODUCTION (PER TONNE) OF CEMENT COMPANIES*

(* The bars for each company correspond to the ‘cost component key'given at the bottom of the figure. For instance, the first bar for each company refers to power and fuel costs, the second to raw materials and so on.)

Industry observers unanimously agreed that GACL was the most efficient cement manufacturer mainly because of its operational excellence. The company had done well in spite of the fluctuations in the cement industry by adopting aggressive productivity improvement and cost-cutting measures. GACL had won a host of awards for management excellence, quality, business strategy and environment management (Refer Exhibit III). Ever since its inception, the company believed in doing things in an innovative and unconventional way, so as to reap benefits in new ways, using new methods.

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