Shahnaz Husain - A Successful Indian Woman Entrepreneur
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ENTREPRENEURSHIP-THE SHAHNAZ HUSAIN WAYShahnaz
Husain uses the Ayurvedic method of treatment, which uses natural
formulations to cure ailments. She is the pioneer and leader of Ayurvedic
beauty products in the world offering Natural Care and Cure. The Shahnaz
Husain Group offers exclusive salon treatments geared to individual needs as
well as a number of commercial formulations for the treatment of specific
problems like acne, pimples, pigmentation, dehydration, alopecia (hair
loss), etc. According to the Group, ayurvedic products are well suited to
human skin and hair as they are non-toxic and have no harmful side effects.
The human body adapts well to the natural treatments of Ayurveda while it
has an inbuilt resistance toward chemical treatments. This makes the system
all the more effective. The Group's sophisticated R&D units develop the
products and put them through stringent quality control tests. These
products are environment friendly and no testing is done on animals.
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All the products offered by the group are entirely
natural and carry the guarantee of purity and safety. Shahnaz offers a
wide variety of over 400 products for all age groups and for a variety
of problems (Refer Exhibit III). She uses natural ingredients - fruits,
flowers, herbs, vegetables, honey, - as the base for most of her
products. More complicated and exclusive treatments using gold and
pearls have also been developed. Shahnaz has recently launched the
Oxygen Range with an Oxygen cream, an Oxygen mask and facials using
ingredients which breathe life into the skin and revitalize it. |
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The Shahnaz Husain Group has two R&D units and a herb and
flower farm near Delhi. A degree of quality control is exercised at every
stage of the product development, right from the raw material stage to the
end product. Various methods of soil culture and cultivation are followed to
improve the quality of the final product. The extraction of essential oils
and decoctions, infusions, powders and tinctures, is carried out using the
latest technology. All the procedures are carried out in accordance with the
Ayurvedic system. Shahnaz believes that high quality is ensured only by the
rigid exercise of control at every stage of production.
In spite of the huge size of her business and the wide variety of products
she deals in, Shahnaz Husain has never advertised. She has relied entirely
on word-of-mouth publicity to make her products known to customers. She
believes that a satisfied customer is the best form of advertisement. Before
Shahnaz Husain entered the retail market, her clinics were the only outlets
for her products. By the 1990s, the range and popularity of Shahnaz products
had increased so much that her products were carried by most of the big
retail stores in India and abroad. She has been able to achieve growth due
to the quality of her products and the result-oriented treatments she
offers. She commented, I have relied only on clientele feedback, based on
clinical treatments and this is what has made the ranges truly unique and
result oriented.
In 1977, when she returned to India, she set up a parlor at her home in New
Delhi. She had then put up a banner with her qualifications on it. Within
days she was booked for the next 6 months. She said, I removed the banner
and since then I have never advertised. I have let my products speak for
themselves.
Shahnaz was disturbed by the fact that India was not represented in any of
the Global beauty forums of the world beauty congresses. Deciding to change
this situation, she represented the country for the first time in the
CIDESCO[1] beauty congress in the late 1970s. It was my aim to get India on
the world beauty map as I felt terrible about the fact that India was never
represented at any world beauty congress, said Shahnaz. She was appointed
President for the day's proceedings at the congress and she used this
opportunity to focus the world's attention on Ayurveda.
THE TURNING POINT
DIVERSIFICATION
TRAINING FUTURE ENTREPRENEURS
LESSONS ON ENTREPRENEURSHIP
QUESTIONS FOR DISCUSSION
EXHIBIT I MAJOR AWARDS WON BY SHAHNAZ HUSAIN
EXHIBIT II AYURVEDA
EXHIBIT III THE SHAHNAZ HUSAIN PRODUCT RANGE
ADDITIONAL READINGS & REFERENCES
[1] CIDESCO is the world's major
beauty therapy association. Founded in 1946, its head office is located in
Zurich, Switzerland.
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