The Ramoji Group
Ramoji Rao – Spotting New Opportunities Contd...
He further said, "The media has to perform without vested interests, I have never sought any favor from the government ever." One of the main reasons for Ramoji Rao's success was the synergy between his different ventures. The Film City had become an asset for the TV channels. With Film City's state-of-the-art technical and non-technical support, the group could make programs for the TV and films at a very low cost. Commented Ramoji Rao, "If we cannot afford the cost in Film City, we cannot afford it anywhere else."
He discussed this problem with late A.J. Prasad, editor of Andhra Prabha9. Ramoji Rao suggested that A. J. Prasad should start a Visakhapatnam edition. When Ramoji Rao failed to convince A. J. Prasad, he started 'Eenadu' in Visakhapatnam. When Ramoji Rao saw the tremendous success of Hindi movies, with heavy investments, he planned to enter the film industry, but with creative and thought-provoking low-budget movies. Ramoji Rao explained, "Convictions make you do things.
9] Published from Vijayawada, Hyderabad, Vijayanagaram and Chennai by Express Publications (Madurai) Ltd. The group brings out the prestigious 'New Indian Express' from 13 centres in the southern states of Tamil Nadu, Karnataka, Andhra Pradesh and Kerala and in Orissa. It also publishes local newspapers Dinamani (Tamil) and Kannada Prabha (Kannada); and magazines Cinema Express (Tamil), Malayalam Vaarika (Malayalam), Andhra Prabha Illustrated Weekly (Telugu), Tamilan Express (Tamil) and the English monthly Gentleman.
Case Code : LDEN001
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