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Media reports indicated that Zee TV had actually worked out on an altogether new format12 with a mega-appeal interface between anchor and the contestant. However, the rising popularity of another game show, this time on Sony, named 'Jeeto Chappar Phad Ke,' (JCPK)13 forced Zee to scrap SDCK permanently.
Reality BitesIn January 2001, all the Star channels were blocked for two weeks by cable operators getting their feed from Siticable, cable network. Media reports indicated that SDCK's failure had prompted Zee to use its arm Siticable, to harm KBC's TRPs by preventing it from reaching viewers. (Another view was that Star, riding high on the success of KBC, demanded higher payment for relaying its channels and stopped feeding them to operators, mainly Siticable, who refused to oblige.) Though Star's viewership did suffer as Siticable commanded 17% of the cable business, it stood its ground, forcing Zee to make peace. Following this, Siticable officials had a meeting with Star officials and reached an agreement to restore Star channels. |
Having finally accepted the fact that SDCK was a bad dream to be forgotten, Zee seemed to be moving on. The channel announced plans to launch a totally new concept in Indian television with the first homegrown reality television show,14 'Prisoner of War' (PoW). PoW was based on reality shows like Survivor, which were being aired in Hindi and English by AXN channel. POW was supposed to test the endurance and ingenuity of nine contestants, and was to be shot entirely on location at a specially constructed, huge set at the Subhash Chandra owned EsselWorld in Mumbai. Sinha, Vice President (Marketing), Zee TV remarked, "Reality TV show has already proved its credentials in the West, becoming the most popular genre of television ever. We are today presenting the future of Indian television." Zee TV planned to launch PoW in the near future. With KBC still going strong on the TRPs front, it remained to be seen whether PoW would succeed in dethroning KBC from the number one slot.
12] The new format was to have five contestants, instead of the earlier twenty-one and the concept of lifelines was
also changed. Contestants were to be given a chance to select a subject of their choice from six categories, namely,
history, mythology, films, music, science and general knowledge as subject of their choice.
13] JCPK was launched in January 2001, with popular Bollywood actor Govinda as anchor. It was aired only on
weekends to avoid direct competition with KBC. The anchor's immense popularity and the interesting modifications
in the original KBC format were largely responsible for JCPK's success.
14] Shows that put participants in real life situations and broadcast televise the proceedings, which are then
broadcasted without much change. Reality TV shows like Survivor, were immensely popular in US and other countries.
Case Code : BSTR004
Themes: ---
Case Length : 9 Pages
Period : 1991-2001
Organization : Zee TV, Star TV
Pub Date : 2001
Teaching Note : Available
Countries : India
Industry : Media and Entertainment
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