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Teaching Note
M-KOPA Solar-Technology and Partnership for Sustainable Finance   Details

SUST025

KTDAL – Building Sustainability through Inclusion   Details

SUST023

Conflict Palm Oil and PepsiCo’s Ethical Dilemma   Details

SUST022

From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh   Details

SUST021

Copenhagen - On Road to a Zero Carbon City   Details

SUST018

India`s Quest for Green Energy: Kamuthi Solar Project   Details

PROM015

Netflix: Leveraging Big Data to Predict Entertainment Hits   Details

OSITSY075

Supply Chain Practices of Reliance Dairy   Details

OPER125

Zara: Future Ready?   Details

OPER122

American Giant–Reinventing American Manufacturing   Details

OPER120

Remake or Buy? Reconditioning Products at Xtra Power Energy Systems   Details

OPER119

Auto Scoot Exports: Scooter Restoration Process   Details

OPER118

Design & Quality Concerns at Honda Motors   Details

OPER117

Apple and Conflict Minerals: Ethical Sourcing for Sustainability   Details

OPER116

Reconfiguring the Supply Chain at Xtra Power Energy Systems   Details

OPER115

Better Cotton Initiative at IKEA: Bringing Sustainability into the Textile Supply Chain   Details

OPER114

Royal Dutch Shell: Risks in Transnational Markets   Details

OPER113

Dr Reddy`s Laboratories: Problems in the Mexico Plant   Details

OPER112

Boeing 787 Dreamliner: Innovation Gone Wrong?   Details

OPER111

Reconfiguring the Supply Chain at Xtra Power Energy Systems (French)   Details

OFOPER115

Toyota: The Once-in-a-Century Challenge (French)   Details

OFBSTR362

The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French)   Details

OFBSTR249

Pret A Manger`s Test Marketing of a New Product Line   Details

MKTG376

Vitamin Shoppe`s Reinvention Efforts Fail?   Details

MKTG375

McDonald`s in India: Troubled Times, Troubled Ties   Details

MKTG374

Amazon vs. Wal-Mart: The Retail Price Wars   Details

MKTG371

The Economics behind Uber’s Surge Pricing   Details

MKTG370

Product Positioning & Promotional Strategy of Fevicol   Details

MKTG368

Pepsi`s Kendall Jenner AD: Communication Gone Wrong   Details

MKTG367

MakeMyTrip-Leading the Indian Online Travel Industry, but Weak on Profits   Details

MKTG366

Building the LEGO Brand: Brick by Brick   Details

MKTG365

Nike `Pro Hijab`: Targeting Muslim Women Athletes   Details

MKTG364

`Game of Thrones` TV Series: HBO`s Integrated Marketing Strategy   Details

MKTG363

Patanjali Products: Disruptive Force in the Indian FMCG Market   Details

MKTG362

Monster:Reinventing the Energy Drink Market   Details

MKTG361

Dove`s `Real Beauty Sketches` Campaign   Details

MKTG360

Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics   Details

MKTG359

Johnson & Johnson and its Baby Powder Problem   Details

MKTG357

Business Model of Online Cab Aggregators in India   Details

MKTG356

‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India   Details

MKTG355

“Unilever in Africa: Targeting the Bottom of the Pyramid”   Details

MKTG353

Quikr`s Diversification Strategy   Details

MKTG352

Pro-Kabaddi League:Changing the Face of Indian Kabaddi   Details

MKTG351

Rooh Afza:Rejuvenating a Century-old Brand   Details

MKTG350

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand   Details

MKTG349

Ikea: Radical Product Designs for Futuristic Customers   Details

MKTG348

Tata Salt’s Promotional Strategies   Details

MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain?   Details

MKTG346

Titan’s Foray into Fragrances with SKINN   Details

MKTG345

Marketing ‘Baahubali’: India’s Biggest Blockbuster   Details

MKTG344

Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on   Details

MKTG343

Channel Conflict at Samsung India   Details

MKTG342

Ecommerce in India: Will the Advertising Spend Pay Off?   Details

MKTG341

i-pill: Market Development Challenges at Piramal Enterprises Limited   Details

MKTG340

SpiceJet’s ‘Color the Skies’ Campaign   Details

MKTG339

Cape Town Tourism: Employing Digital Marketing in Tourism   Details

MKTG338

Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy   Details

MKTG337

Amazon.com: Customer Service Champion (2015)   Details

MKTG336

Maker’s Mark and the Ethics of Advertising   Details

MKTG335

Apple’s Consumer Based Branding Model   Details

MKTG334

The Male Skin Care Market in India: Perception and Propositions   Details

MKTG333

Royal Enfield: Revival of a Cult Brand   Details

MKTG332

WestJet: Excellence in Customer Service   Details

MKTG331

Taco Bell - Using Social Media to Target Millennials   Details

MKTG330

Communication in a Crisis: Indonesia AirAsia   Details

MKTG329

REDvolution: Repositioning the Nescafé Brand   Details

MKTG328

Marketing Maker`s Mark (B): Diluting the Brand?   Details

MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand   Details

MKTG326

Unilever`s "Real Beauty" Campaign for Dove (Abridged)   Details

MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign   Details

MKTG324

Brand Management at Singapore Airlines   Details

MKTG323

Starbucks - `The Third Place`   Details

MKTG322

Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign   Details

MKTG321

Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability   Details

MKTG320

McDonald`s: Using Social Media to Connect with Customers   Details

MKTG319

Red Bull: The Stratosphere Campaign   Details

MKTG318

Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White   Details

MKTG317

Avon`s Distribution Channels   Details

MKTG316

Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally   Details

MKTG315

Communication in a Crisis: ICICI Bank   Details

MKTG314

 

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