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Teaching Note
KTDAL – Building Sustainability through Inclusion   Details

SUST023

From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh   Details

SUST021

Copenhagen - On Road to a Zero Carbon City   Details

SUST018

Remake or Buy? Reconditioning Products at Xtra Power Energy Systems   Details

OPER119

Auto Scoot Exports: Scooter Restoration Process   Details

OPER118

Design & Quality Concerns at Honda Motors   Details

OPER117

Apple and Conflict Minerals: Ethical Sourcing for Sustainability   Details

OPER116

Reconfiguring the Supply Chain at Xtra Power Energy Systems   Details

OPER115

Better Cotton Initiative at IKEA: Bringing Sustainability into the Textile Supply Chain   Details

OPER114

Royal Dutch Shell: Risks in Transnational Markets   Details

OPER113

Dr Reddy`s Laboratories: Problems in the Mexico Plant   Details

OPER112

Boeing 787 Dreamliner: Innovation Gone Wrong?   Details

OPER111

Reconfiguring the Supply Chain at Xtra Power Energy Systems (French)   Details

OFOPER115

Toyota: The Once-in-a-Century Challenge (French)   Details

OFBSTR362

The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French)   Details

OFBSTR249

Pro-Kabaddi League:Changing the Face of Indian Kabaddi   Details

MKTG351

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand   Details

MKTG349

Ikea: Radical Product Designs for Futuristic Customers   Details

MKTG348

Tata Salt’s Promotional Strategies   Details

MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain?   Details

MKTG346

Titan’s Foray into Fragrances with SKINN   Details

MKTG345

Marketing ‘Baahubali’: India’s Biggest Blockbuster   Details

MKTG344

Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on   Details

MKTG343

Channel Conflict at Samsung India   Details

MKTG342

Ecommerce in India: Will the Advertising Spend Pay Off?   Details

MKTG341

i-pill: Market Development Challenges at Piramal Enterprises Limited   Details

MKTG340

SpiceJet’s ‘Color the Skies’ Campaign   Details

MKTG339

Cape Town Tourism: Employing Digital Marketing in Tourism   Details

MKTG338

Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy   Details

MKTG337

Amazon.com: Customer Service Champion (2015)   Details

MKTG336

Maker’s Mark and the Ethics of Advertising   Details

MKTG335

Apple’s Consumer Based Branding Model   Details

MKTG334

The Male Skin Care Market in India: Perception and Propositions   Details

MKTG333

Royal Enfield: Revival of a Cult Brand   Details

MKTG332

WestJet: Excellence in Customer Service   Details

MKTG331

Taco Bell - Using Social Media to Target Millennials   Details

MKTG330

Communication in a Crisis: Indonesia AirAsia   Details

MKTG329

REDvolution: Repositioning the Nescafé Brand   Details

MKTG328

Marketing Maker`s Mark (B): Diluting the Brand?   Details

MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand   Details

MKTG326

Unilever`s "Real Beauty" Campaign for Dove (Abridged)   Details

MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign   Details

MKTG324

Brand Management at Singapore Airlines   Details

MKTG323

Starbucks - `The Third Place`   Details

MKTG322

Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign   Details

MKTG321

Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability   Details

MKTG320

McDonald`s: Using Social Media to Connect with Customers   Details

MKTG319

Red Bull: The Stratosphere Campaign   Details

MKTG318

Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White   Details

MKTG317

Avon`s Distribution Channels   Details

MKTG316

Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally   Details

MKTG315

Communication in a Crisis: ICICI Bank   Details

MKTG314

Hyundai India: An Able Challenger to Maruti Suzuki?   Details

MKTG313

Design Thinking and Innovation at IDEO   Details

MKTG252

Social Marketing: Times of India's 'Teach India' Campaign   Details

MKTG251

OnePlus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market   Details

LDEN107

Haier: A Reinventing Giant   Details

LDEN104

Tim Cook’s Leadership and Management Style: Building His Own Legacy at Apple   Details

LDEN101

Family Feud at Biological E. Ltd.   Details

LDEN100

Inclusive Leadership: The Mary Barra Way   Details

LDEN099

BANDHAN: Commercializing a Social Cause   Details

LDEN097

Chetna Sinha’s Mahila Sahakari Bank: Transforming The Lives of Rural Women Through Financial Inclusion   Details

LDEN096

Breaking the Glass Ceiling: One Roof at a Time - Kalpana Saroj   Details

LDEN095

Leadership Transition at Tesco - The Challenges in Store for Dave Lewis   Details

LDEN094

WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers (Abridged)   Details

LDEN093

Diversification Dilemma at Shree Niketan School   Details

LDEN090

Corporate Entrepreneurship and Innovation at Google, Inc.   Details

LDEN089

Elephant Pumps: Pump Aid s Business Solution to a Social Problem   Details

LDEN072

Leadership Training and Development at P&G   Details

LDEN071

Airbnb – A Disruptive Innovator   Details

ITSY089

WeChat: An Emerging Chinese Global Competitor   Details

ITSY088

Beyond the Pills: Novartis Goes Digital to Reshape the Healthcare System   Details

ITSY086

Adopting a Learning Management System   Details

ITSY084

IKEA`s Social Media Listening & Monitoring Initiatives   Details

ITSY082

Disney’s MagicBand System: Leveraging Technology to Enhance Customer Experience   Details

ITSY081

Sanofi Diabetes: Using Digital Technology and Gamification to Improve Patient Experience and Adherence   Details

ITSY080

Transforming GE through Industrial Internet   Details

ITSY079

Leveraging Information and Communication Technology for Sales Training: Two Short Cases   Details

ITSY078

Amazon`s Big Data Strategy   Details

ITSY077

Big Data Strategy of IBM   Details

ITSY076

 

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