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Case Title Buy Case Teaching Note
Communication Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Communication Case Study | Communication in a Crisis: ICICI Bank Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Communication in a Crisis: ICICI Bank
Communication Case Study | McDonald`s: Using Social Media to Connect with Customers Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies McDonald`s: Using Social Media to Connect with Customers
Apple's Mystique: The Dark Side
Starbucks' Success Story in China
Harley-Davidson’s Focus Strategy
The Social Business Journey at IBM
HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry
Project Parivartan: State Bank of India's Internal Communication Initiative
Employer Branding Initiatives of the US Army
Orient Marketing Pvt. Ltd: A Case Study in Business Communication
Email an Effective Communication Tool for Insurers Available
Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
Facebook Messages: Changing the Face of Online Communication?
The Marlboro Story
The 'Incredible India' Campaign - Marketing India to the World Available
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” Available
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Tourism Malaysia: Creating 'Brand Malaysia'
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Available
Launching iPhone: Apple's Entry into the Mobile Phone Market
Perfetti Van Melle: Marketing Mentos in India
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Destination Marketing: Tourism Australia's Controversial Campaign Available
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Barack Obama's Integrated Marketing Communications Strategy
McDonald's Advertising Strategy - The 'Lost Ring' Campaign
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Marketing Pristiq: The Advertising Challenge
Kraft Foods’ Mobile Marketing Strategy
Burger King's 'Subservient Chicken' Marketing Campaign
Burger King's 'Whopper Freakout' Marketing Campaign
Canadian Club: Repositioning a Dormant Brand
Droid: Challenger to the iPhone?
Burger King's 'Whopper Virgins' Viral Marketing Campaign
Crisis Management at Toyota
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?
Ambushing Adidas: Nike`s `Write the Future` Campaign
Aircel`s Promotional Strategy: Differentiating through Innovation
Axe Detailer: Initiating a Change in Men`s Showering Behavior
Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead
Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac
Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum?
Cadbury Dairy Milk`s Advertising Campaigns in India
McDonald`s McSpicy Marketing Campaign in India
Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan
Harley-Davidson: A Cult Brand Hit by Demographic Challenges
Harley-Davidson: Customer-led Marketing to Revive a Cult Brand
Digital Marketing at Nike: From Communication to Dialogue
Ford Motor Company in India: Marketing the Ford Figo
Starbucks: Brewing Customer Experience through Social Media
GKVale: The Photography Experts
Impact of the Do-Not-Call Registry (USA) on Telemarketing and BPO
Amul's Topical Advertising - Unleashing the Power of Hoardings

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