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Case Title Buy Case Teaching Note
Communication Case Study | Apple's Mystique: The Dark Side Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Apple's Mystique: The Dark Side
Communication Case Study | Harley-Davidson’s Focus Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson’s Focus Strategy
Communication Case Study | The Social Business Journey at IBM Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Social Business Journey at IBM
Communication Case Study | Employer Branding Initiatives of the US Army Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Employer Branding Initiatives of the US Army
Communication Case Study | Orient Marketing Pvt. Ltd: A Case Study in Business Communication Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Orient Marketing Pvt. Ltd: A Case Study in Business Communication
Communication Case Study | Facebook Messages: Changing the Face of Online Communication? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Facebook Messages: Changing the Face of Online Communication?
Communication Case Study | Canadian Club: Repositioning a Dormant Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Canadian Club: Repositioning a Dormant Brand
Communication Case Study | Droid: Challenger to the iPhone? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Droid: Challenger to the iPhone?
Communication Case Study | Burger King's 'Whopper Virgins' Viral Marketing Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Burger King's 'Whopper Virgins' Viral Marketing Campaign
Communication Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Communication Case Study | Crisis Management at Toyota Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Crisis Management at Toyota
Communication Case Study | 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Communication Case Study | Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?
Communication Case Study | Ambushing Adidas: Nike`s `Write the Future` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ambushing Adidas: Nike`s `Write the Future` Campaign
Communication Case Study | Aircel`s Promotional Strategy: Differentiating through Innovation Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Aircel`s Promotional Strategy: Differentiating through Innovation
Communication Case Study | Axe Detailer: Initiating a Change in Men`s Showering Behavior Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Axe Detailer: Initiating a Change in Men`s Showering Behavior
Communication Case Study | Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead
Communication Case Study | Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac
Communication Case Study | Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum?
Communication Case Study | Cadbury Dairy Milk`s Advertising Campaigns in India Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Cadbury Dairy Milk`s Advertising Campaigns in India
Communication Case Study | McDonald`s McSpicy Marketing Campaign in India Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies McDonald`s McSpicy Marketing Campaign in India
Communication Case Study | Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan
Communication Case Study | Harley-Davidson: A Cult Brand Hit by Demographic Challenges Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson: A Cult Brand Hit by Demographic Challenges
Communication Case Study | Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson: Customer-led Marketing to Revive a Cult Brand
Communication Case Study | Digital Marketing at Nike: From Communication to Dialogue Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Digital Marketing at Nike: From Communication to Dialogue
Communication Case Study | Ford Motor Company in India: Marketing the Ford Figo Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ford Motor Company in India: Marketing the Ford Figo
Communication Case Study | Starbucks: Brewing Customer Experience through Social Media Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Starbucks: Brewing Customer Experience through Social Media
Communication Case Study | GKVale: The Photography Experts Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies GKVale: The Photography Experts
Communication Case Study | Communication in a Crisis: ICICI Bank Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Communication in a Crisis: ICICI Bank
Starbucks' Success Story in China
HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry
Project Parivartan: State Bank of India's Internal Communication Initiative
Email an Effective Communication Tool for Insurers Available
Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
The Marlboro Story
The 'Incredible India' Campaign - Marketing India to the World Available
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” Available
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Tourism Malaysia: Creating 'Brand Malaysia'
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Available
Launching iPhone: Apple's Entry into the Mobile Phone Market
Perfetti Van Melle: Marketing Mentos in India
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Destination Marketing: Tourism Australia's Controversial Campaign Available
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Barack Obama's Integrated Marketing Communications Strategy
McDonald's Advertising Strategy - The 'Lost Ring' Campaign
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Marketing Pristiq: The Advertising Challenge
Kraft Foods’ Mobile Marketing Strategy
Burger King's 'Subservient Chicken' Marketing Campaign
Burger King's 'Whopper Freakout' Marketing Campaign
Impact of the Do-Not-Call Registry (USA) on Telemarketing and BPO
Amul's Topical Advertising - Unleashing the Power of Hoardings
Marketing 'Junk' Food to Children

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