Case Studies in Strategic Marketing Management


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Case Studies | Case Study | Case Volumes | Case Books in Business, Management
Case 01 State Bank of India - Competitive Strategies of a Market Leader

Case Volumes | Case Study Volumes in Strategic Marketing Management

Case 02 Sony Ericsson's Mobile Music Strategy
Case 03 Monster Inc. - Strategic Growth in India
Case 04 Starbucks : Selling Experience
Case 05 Bausch & Lomb - Effective Positioning
Case 06 Horlicks' Repositioning Strategies
Case 07 The Nirma Story
Case 08 Kingfisher Airlines: A 'Funliner' Experience Case Studies in Strategic Marketing Management
26  Case Studies
310 pages, Paperback
Indian orders: 2000 Rupees
Case 09 Target Stores' Differentiation Strategies
Case 10 Pepsico's 'Focus' Strategy
Case 11 PSA Peugeot Citreon: Strategic Alliances for Competitive Advantage?
Case 12 TCL-Thomson Electronics Corporation - A Failed Joint Venture?
Case 13 Harrah's CRM Strategy
Case 14 Toyota Prius: A Case in New Product Development Case Volumes Collection
Case 15 Launch of Amaron Automotive Batteries  
Case 16 Li Ning: Brand Growth and Excellence in China  
Case 17 KVIC's Branding and Product Quality Initiatives  
Case 18 Hindustan Times Vs Times of India  
Case 19 Price Optimization at Northern Group Retail  
Case 20 Promotional Strategies of Cellular Service Providers in India  
Case 21 Aventis' Successful Sales Promotion Campaign using 'Connection Cards'  
Case 22 Coca-Cola's Dasani in the UK : The Public Relations Fiasco  
Case 23 Sabre Holdings - The Quest for New Business Models  
Case 24 Cox and Kings - Service with a Difference  
Case 25 Six Sigma - A Tool to Increase Customer Satisfaction at Bank of America  
Case 26 Social Marketing - Lessons from CRY in India  

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