Introduction to Marketing Research


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Pages : 512; Paperback;
210 X 275 mm approx.
Suggested Case Studies


Textbook Price: Rs. 900;
Available only in INDIA

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Introduction to Marketing Research, Management Textbook, Workbook

Introduction to Marketing Research : Suggested Case Studies

Suggested Case Studies

    Marketing Research at P & G
    P&G's Online Marketing Research Initiatives
    Wal-Mart in Japan
    Kishore Biyani - Pioneering a Retailing Revolution in India
    BBC World in India
    Market Research in Insurance
    BMW's Innovation Strategies
    LG India - Direct Selling Microwave Ovens
    Advertising Research Helps Amul Challenge Kwality Walls
    UPS - Researching to Re-brand
    Innovations at Harley-Davidson
    VIP Industries - Positioning Itself as a Lifestyle Brand
    Dominos' Pizza - Challenges faced in Japan
    New Coke vs. Old Coke
    Failure of New Coke
    Advanced Micro Devices - Life Beyond Intel
    Successful Launch of Gujarati Daily
    Insuring Hitherto Uncovered Losses - Cyberinsurance
    LG Electronics - Overcoming initial setbacks in India
    Differentiation strategies of Coca-Cola
    PepsiCo - Bolt from the 'Blue'
    Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children
    Branding Initiatives of Himalayan Drug Company
    Brand Relaunch of Frooti
    Procter & Gamble vs. Unilever - A Case of Corporate Espionage