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Case Studies and Management Resources
Asia's Most Popular Collection of Management Case Studies |
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The declining production, sales, rural employment opportunities and share of Khadi in the total business of KVIC had become a matter of serious concern for the government (Refer tables I, II and III). This had assumed greater significance as the population and per capita consumption of clothes in India had considerably increased over the years. Keeping this in view, the GoI took many initiatives to promote the sector and exploit the full potential of Khadi as a product category in all its forms. As a part of these initiatives, KVIC registered Khadi as a brand name, thereby, protecting it legally.
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In order to compete with other varieties of textile and make it more acceptable in the market, improvisation was needed and new products and designs had to be developed. Keeping this objective in mind, in October 2001, KVIC signed a memorandum of understanding with the Ahmedabad-based National Institute of Design (NID) to provide it design support in order to improve the diminishing market-share of Khadi. |
Over the years, the Khadi Boards of different states have been experimenting on blending of Khadi with other materials and improving its quality. In July 2002, a collection of ensembles in ‘Tencel Khadi'(a blend of Tencel and Khadi in the ratio 30:70) was created by Bangalore-based designer, Deepika Govind, in association with the Karnataka Khadi Board. Tencel is a lyocell fiber natural in origin and hence, environment friendly.
It offers the comfort and luxury of a natural fiber as well as the performance and practicality of a man-made fabric. Tencel Khadi showed lesser shrinkage (4-5%) as compared to the high shrinkage seen in Khadi garments (about 7 %). Due to Tencel's softness, it would become easier to work with Khadi and lend better drape quality to finished garments.
Case Code : BSTR055
Themes: Corporate Restructuring
Case Length : 9 Pages
Period : 1985-2003
Organization : Minister for Small Scale Industries
Pub Date : 2003
Teaching Note : Not Available
Countries : India
Industry : SSI
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