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Pizza Wars

            

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ADDITIONAL READINGS & REFERENCES:

1. Katyal Sugita, Topping each other in the pizza war, Business World, November 22, 1998.
2. First vegetarian Pizza Hut outlet, Financial Express, July 28, 1999.
3. Thakur Punam, What's on the menu?, Business India, September 6, 1999.
4. Pareek Vivek, Red Hat revisited, A&M, February 15, 2000.
5. Hungry Domino's targets railway canteens, Business Standard, April 2000.
6. Rath Anamika, Domino's Pizza spices up growth plan, to open 200 outlets by 2002, Financial Express, April 11, 2000.
7. Dutta Sudipt, Domino Theory, Business India, May 1, 2000.
8. Domino's goes Indian in a big way, Financial Express, June 8, 2000.
9. Kaul Pummy, Pizza Hut – Trying out new recipe for success, Financial Express, August 10, 2000.
10. Tip off, Financial Express, October 13, 2000.
11. Deshpande Vidya, And the winner is…butter chicken!, Financial Express, October
13, 2000.
12. Gone in 60 seconds, The Economic Times – Corporate Dossier, October 20, 2000.
13. Bhatia Gauri, Domino's Hunger for growth, Business Standard - Strategist, November
7, 2000.
14. Bhushan Ratna, Promos are their meal ticket, Hindu Business Line – Catalyst, November 16, 2000.
15. Pizza Hut set to open 30 more restaurants in India, Financial Express, January 28, 2001.
16. Bose Sushmita, The Domino's Effect, Business Standard – Strategist, March 6, 2001.
17. Bhattacharjee Pallavi, Saucing up the base, Business World, March 12, 2001.
18. Mehta Mona, Pizza Hut spreads reach, Financial Express, March 26, 2001.

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PIZZA WARS
TABLE I - MARKET SHARE: 1999
TABLE II - MARKET SHARES: 2000
BACKGROUND
POSITIONING WARS
LOCALIZING THE MENU
PRICING AND PROMOTIONAL WARS
TABLE III - PIZZA PRICE COMPARISON
BRAND BUILDING THROUGH ADVERTISING
GOING PLACES (LITERALLY)
QUESTIONS FOR DISCUSSION
EXHIBIT I - SLICING OFF COST
ADDITIONAL READINGS & REFERENCES

Related Case Studies

Rethinking Domino's Expansion Plans
The McDonald's Turnaround Story
KFC in India - Ethical Issues
Krispy Kreme Doughnuts - America's Hottest Brand
Maggi - Nestle's Problem Child