Case Studies in Management Volume VII

 Case Studies in Business, Management
  Human Resource Management

Case Studies in Management Volume VII
Case 01 Starbucks' Human Resource Management Policies and the Growth Challenge
Case 02 Human Resource Management: Best Practices in Infosys Technologies
Case 03 Recruitment and Selection
Case 04 Employee Training and Development at Motorola
Case 05 Leadership Development at Goldman Sachs (Harvard Business School Case Study)
Case 06 Disney: Succession Problems in the Magic Kingdom?

Case Studies in Management Volume VII
20 Case Studies
357 pages, Paperback
Price
Indian orders: 1000 Rupees
Case 07 Employees First, Customers Second': Wegmans' Work Culture
Case 08 Genentech's Work Culture and Practices
Case 09 Racial Discrimination at FedEx
Case 10 Diversity and Talent Management Practices at IBM  
  Marketing Management  
Case 11 GlaxoSmithKline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management  
Case 12 ITC Foods' Growth and Future Prospects  
Case 13 The Maggi Brand in India: Brand Extension and Repositioning  
Case 14 Harnessing the Power of Online Social Communities for Branding and Market Development  
Case 15 Glacéau: Marketing Vitaminwater  
Case 16 Naming a Pharmaceutical Brand: A Product Manager's Dilemma  
Case 17 Air Deccan: India's First Low Cost Airlines  
Case 18 Pricing Policies at Satyam Infoway  
Case 19 Lenovo: Building a Global Brand (Harvard Business School Case Study)  
Case 20 Race-Specific Drug 'BiDil': NitroMed's Marketing Challenge  
   

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