Recruitment and Training at JetBlue Airways
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The details of training resources and different training programs for flight attendants and managers in the company are also discussed. The case ends with a discussion on the benefits JetBlue derived through its recruitment and training practices.
» Understand the unique aspects of JetBlue's culture.
JetBlue Airways, David Neeleman, Corporate Training, Organizational Culture, Customer Service, Organizational Values, Training Resources, Full Service Airlines, Customer Experience, Organizational Learning, Values-based Approach, Empowerment, Customer Orientation, Recruitment, Pilot Interview Names Selection (PINS) Committee, Learning & Development, Learning Technologies, Gap Analysis, JetBlue University, E-Learning, Resource Management, Leadership and Development, Principles of Leadership Foundation, Defined Behaviors
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