Case Studies in Customer Relationship Management Vol. II

Case Volume Edition: II

Pages : 207;
15 Case Studies

Case Volume Price:
Rs. 2000;
Available only in INDIA

Part - I: Consumer Behavior
Case 01	Tesco: The Customer Relationship Management Champion
Case 02	Bumrungrad's Global Services Marketing Strategy
Case 03	Air Miles Canada: Rebranding the Air Miles Reward Program - (Richard IVEY School of Business)
Case 04	Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value - (Harvard Business School)
Case 05	Harrah's CRM Strategy
Case 06	Reorganizing AT&T: From Vertically Integrated to Customer - Centric Organization (B)
Case 07	'Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Case 08	A Note on Mobile CRM
Case 09	Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
Case 10	The AXA Way: Improving Quality of Services
Case 11	Dell's Customer Contact Center Operations in India
Case 12	CRM Implementation Failure at Cigna Corporation
Case 13	Customer Centricity at Commerce Bank
Case 14	HPCL: Customer Service Initiatives
Case 15	Shoppers' Stop Consumer Loyalty Program