Case Studies in Brand Management - Vol. I

Case Volume Edition: I
Pages : 311;
20 Case Studies

Case Volume Price:
Rs. 2000;
Available only in INDIA

Case 01	Barbie's Success Story
Case 02	Beetle: The Birth, Growth, Death and Revival of a Cult Brand
Case 03	Harry Potter: A Multi-Billion Dollar Business
Case 04	Intel - The Component Branding Saga
Case 05	Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand
Case 06	L'Oreal - Building a Global Cosmetic Brand
Case 07	Nestlé's Brand Management Strategies
Case 08	Nivea - Managing an Umbrella Brand
Case 09	P&G's Brand Management System
Case 10	Samsung - The Making of a Global Brand
Case 11	Scorpio - Marketing an Automobile Brand
Case 12	The ‘David Beckham' Brand
Case 13	Virgin - Brand Extension or Brand Dilution?
Case 14	Branding a Commodity - The Tata Steel Way
Case 15	Himalaya Drug Company - Branding Ayurveda
Case 16	Kerala Tourism - Branding a Tourist Destination
Case 17	Madura Garments - Marketing Branded Men's Wear in India
Case 18	The Indian Petroleum Industry: Towards Branded Fuels
Case 19	The Indian Kitchen Salt Market - Brand Wars
Case 20	Raymond - The Complete Man's Brand