Case Studies in Brand Management - Vol. I

 Case Studies / Case Study in Business, Management
Case 01 Barbie’s Success Story

Case Studies in Brand Management - Vol. I
Case 02 Beetle: The Birth, Growth, Death and Revival of a Cult Brand
Case 03 Harry Potter: A Multi-Billion Dollar Business
Case 04 Intel - The Component Branding Saga
Case 05 Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand
Case 06 L’Oreal - Building a Global Cosmetic Brand

Case Studies in Brand Management - Vol. I
20 Case Studies
311 pages, Paperback
Price
Indian orders: 750 Rupees
 
Case 07 Nestlé’s Brand Management Strategies
Case 08 Nivea - Managing an Umbrella Brand
Case 09 P&G’s Brand Management System
Case 10 Samsung - The Making of a Global Brand  
Case 11 Scorpio - Marketing an Automobile Brand  
Case 12 The ‘David Beckham’ Brand  
Case 13 Virgin - Brand Extension or Brand Dilution?  
Case 14 Branding a Commodity - The Tata Steel Way  
Case 15 Himalaya Drug Company - Branding Ayurveda  
Case 16 Kerala Tourism - Branding a Tourist Destination  
Case 17 Madura Garments - Marketing Branded Men’s Wear in India  
Case 18 The Indian Petroleum Industry: Towards Branded Fuels  
Case 19 The Indian Kitchen Salt Market - Brand Wars  
Case 20 Raymond - The Complete Man’s Brand  
   

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