Case Studies in Consumer Behavior

 Case Studies / Case Study in Business, Management
  Part - I: Consumer Behavior


Case Studies in Consumer Behavior
Case 01 Online Matrimony Services in India
Case 02 Maruti - Valuing the Indian Used Car Market
Case 03 CASAS BAHIA : Marketing to the Poor
Case 04 Tesco - The Customer Relationship Management Champion
Case 05 Coca Cola India's Thirst for the Rural Market
Case 06 Pepsodent - Charting Growth in Indian Oral Care Market through Segmentation Case Studies in Consumer Behavior
30 Case Studies
199 pages, Paperback
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Case 07 MTV : Connecting with the Customer
Case 08 ITC's Foray into Convenience Food Market
Case 09 Fast Food Fables

Case 10 Guatemala - Evolving 'The Soul of the Earth'  
Case 11 The Price War in Gujarat Newspaper Industry  
Case 12 HSBC - Local Bank to the World  
Case 13 Kellogg’s Indian Experience  
Case 14 Archies - The Way Indians Greet  
Case 15 Lego Toys - The Story of Playful Learning  
Case 16 Market Expansion Strategies of Maruti Udyog  
Case 17 Reebok's Changing Gameplan  
Case 18 Krispy Kreme Doughnuts - America's Hottest Brand  
Case 19 Detroit - Getting Ready for an Image Makeover  
Case 20 Shoppers' Stop Consumer Loyalty Program  
Case 21 The Teleshopping Business in India  
Case 22 Tupperware - Influencing Opinions through Word-of-Mouth  
Case 23 Shopping Malls - A New Shopping Experience  
Case 24 Adbusters Media Foundation -The Global Network of Social Activists  
Case 25 Kohl's Tie-Up with Estée Lauder - Influencing Customer Perceptions  
Case 26 Pet Services in India - From Bow-Bow to Wow-Wow  
Case 27 Shared Values - A Campaign Gone Hollow?  
Case 28 Haldiram's - The No:1 Choice of Consumers  
Case 29 Fairtrade - Influencing Purchase Decisions  
Case 30 Dove - Campaigning for Real Beauty  
   

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