Case Studies in Customer Relationship Management

 

Case 01 Charles Schwab’s Customer Focused E-Business Strategy

Case 02 CRM/KM Initiatives at 3M
Case 03 Customer Service and Organization Structure in the Insurance Industry
Case 04 Customer Service at Singapore Airlines
Case 05 Dow Chemicals’ Customer-Centric E-Business Strategy
Case 06 Harrah’s CRM Strategy
Case 07 IBM’s eCRM Initiatives
Case 08 Lessons in Customer Service from Wal-Mart
Case 09 Marriott’s Customer-Focused E-Business Strategy
Case 10 Tesco - The Customer Relationship Management Champion

Case Studies in Customer Relationship Management
 

Case Studies in Customer Relationship Management
10  Case Studies
122 pages, Paperback
Price
Indian orders: 500 Rupees

Note: 1.

 To order the Case book online, click on the Buy now button and select the book from the list of available books.

2.

 For Indian Orders, the books will be sent through courier. Courier charges will be Rs. 100 per book.
Please allow 5 to 10 days for delivery.

3.

 For International Orders, please write to us at info@icmrindia.org.

4.

 For prices and delivery charges for bulk orders, please write to us at info@icmrindia.org
 


Go Back to >>  •ICMR Home      •ICMR Case Studies Home         •Mini Case Studies         •Micro Case Studies          •ICMR Courseware          •Contact Us