Case Studies in Customer Relationship Management Vol. I

Case Volume Edition: I

Pages : 122;
10 Case Studies

Case Volume Price:
Rs. 1000;
Available only in INDIA

Case 01	Charles Schwab's Customer Focused E-Business Strategy
Case 02	CRM/KM Initiatives at 3M
Case 03	Customer Service and Organization Structure in the Insurance Industry
Case 04	Customer Service at Singapore Airlines
Case 05	Dow Chemicals' Customer-Centric E-Business Strategy
Case 06	Harrah's CRM Strategy
Case 07	IBM's eCRM Initiatives
Case 08	Lessons in Customer Service from Wal-Mart
Case 09	Marriott's Customer-Focused E-Business Strategy
Case 10	Tesco - The Customer Relationship Management Champion