Case studies in Management Volume V |
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| ICMR Home | Case Books Home | |||||||||||
| Marketing Management |
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| Case 01 | Grove Fresh Ltd: Marketing Organic Juices | ||||||||||
| Case 02 | Unilever's "Real Beauty" Campaign for Dove | ||||||||||
| Case 03 | MusicWorld: Redefining Indian Music Retailing | ||||||||||
| Case 04 | BMW's "Company of Ideas" Campaign: Targeting the "Creative Class" | ||||||||||
| Case 05 | Cielo: A Car in Trouble | ||||||||||
| Case 06 | Cabo San Viejo: Rewarding Loyalty (Harvard Business School Case) | ||||||||||
| Case 07 | Zee Telefilms' Competitive Strategies |
Case studies
in Management Volume V 25 Case Studies 338 pages, Paperback Price Indian orders: 1000 Rupees |
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| Case 08 | New Product Development at Schwan Food Company: Innovation through Communication | ||||||||||
| Case 09 | Eurail Group GIE: Marketing Rail Travel in Europe | ||||||||||
| Case 10 | LG India: Direct Selling Microwave Ovens | ||||||||||
| Case 11 | IKEA's Global Marketing Strategy |
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| Organizational Behavior | |||||||||||
| Case 12 | Employee Satisfaction: An Outcome of a Motivated Workforce | ||||||||||
| Case 13 | Needs Drive Performance | ||||||||||
| Case 14 | The Lumen and Absorb Teams at Crutchfield Chemical Engineering (Harvard Business School Case) | ||||||||||
| Case 15 | Southwest Airlines Act II: An Airline in Trouble? | ||||||||||
| Case 16 | People Matters in Sales Force Management | ||||||||||
| Case 17 | HR Restructuring at Lucent Technologies | ||||||||||
| Case 18 | Remaking JCPenney's Organizational Culture | ||||||||||
| Case 19 | Whole Foods Market's Unique Work Culture and Practices | ||||||||||
| IT for Managers | |||||||||||
| Case 20 | The PricewaterhouseCoopers KnowledgeCurve and the Spinning off of PwC Consulting (Asia Case Research Center) | ||||||||||
| Case 21 | Bumrungrad's Hospital 2000 Information System | ||||||||||
| Case 22 | Merrill Lynch's IT Initiatives | ||||||||||
| Case 23 | ERP Implementation Failure at HP | ||||||||||
| Case 24 | SCM and ERP Software Implementation at Nike: From Failure to Success | ||||||||||
| Case 25 | GM's E-Business Strategy | ||||||||||
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