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Brand Management Case Study | Harley-Davidson’s Focus Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson’s Focus Strategy
Brand Management Case Study | Employer Branding Initiatives of the US Army Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Employer Branding Initiatives of the US Army
Brand Management Case Study | Canadian Club: Repositioning a Dormant Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Canadian Club: Repositioning a Dormant Brand
Brand Management Case Study | Droid: Challenger to the iPhone? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Droid: Challenger to the iPhone?
Brand Management Case Study | Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Brand Management Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Brand Management Case Study | 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Brand Management Case Study | Bajaj Auto Ltd`s Brand-Centric Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Bajaj Auto Ltd`s Brand-Centric Strategy
Brand Management Case Study | Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?
Brand Management Case Study | Ambushing Adidas: Nike`s `Write the Future` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ambushing Adidas: Nike`s `Write the Future` Campaign
Brand Management Case Study | Aircel`s Promotional Strategy: Differentiating through Innovation Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Aircel`s Promotional Strategy: Differentiating through Innovation
Brand Management Case Study | Axe Detailer: Initiating a Change in Men`s Showering Behavior Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Axe Detailer: Initiating a Change in Men`s Showering Behavior
Brand Management Case Study | Louis Philippe: The Growth of a Super Brand in India Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Louis Philippe: The Growth of a Super Brand in India
Brand Management Case Study | Van Heusen Brand in India: Growth through Brand Extensions Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Van Heusen Brand in India: Growth through Brand Extensions
Brand Management Case Study | Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum?
Brand Management Case Study | BlackBerry in India: Losing its Premium Image? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies BlackBerry in India: Losing its Premium Image?
Brand Management Case Study | Harley-Davidson: A Cult Brand Hit by Demographic Challenges Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson: A Cult Brand Hit by Demographic Challenges
Brand Management Case Study | Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson: Customer-led Marketing to Revive a Cult Brand
Brand Management Case Study | Digital Marketing at Nike: From Communication to Dialogue Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Digital Marketing at Nike: From Communication to Dialogue
Li Ning: Brand Growth and Excellence in China Available
The Story of the Cellular Phone Brand Orange Available
Onjus: Squeezed Out Available
Doordarshan's Problems Available
DS Group's Entry into Food and Beverages Sector Available
Cartoon Network: The Indian Experience Available
Archies: The Way Indians Greet Available
Branded Gold Jewellery in India
Westside: The Indian Retailing Success Story Available
Innovations at Harley Davidson
Harry Potter : A Multi Billion Dollar Business (Spanish)
Tanishq's - The Turnaround Strategy Available
Amul's Diversification Strategy Available
Himalaya Drug Company - Branding Ayurveda Available
Satyam iWay - Changing Indian Internet Browsing. Available
Intel - The Component Branding Saga Available
Nestlé 's Brand Management Strategies Available
The Indian Kitchen Salt Market - Brand Wars
Raymond - The Complete Mans Brand
Kerala Tourism - Branding a Tourist Destination
Asian Paints - Adding Colours
Barbie's Success Story Available
Lóreal - Building a Global Cosmetic Brand
Madura Garments - Marketing Branded Men's Wear n India Available
TetraPak's Packaging Innovations
Walt Disney - The Evolution of a Brand Available
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
P & G Brand Management System
Scorpio - Marketing an Automobile Brand
The 'David Beckham' Brand Available
Harry Potter - A Multi Billion Dollar Business
Nivea - Managing an Umbrella Brand Available
The Maggi Brand in India: Brand Extension and Repositioning
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Available
Snapple's Marketing - An Unconventional Brand's Claim to Fame Available
Naming a Pharmaceutical Brand: A Product Manager's Dilemma Available
Nike's “Joga Bonito” Marketing Campaign Available
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Tata Indica V2 Xeta: Competing in the Indian Small Car Market Available
Nokia Corporation: Reversing the Decline in Brand Value
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand

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