Case Studies in Marketing - Vol. II


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  Part - I: Consumer Behavior

Case Volumes | Case Study Volumes in Marketing - Vol. II
Case 01 Archies - The Way Indians Greet
Case 02 Fast Food Fables
Case 03 Kellogg's Indian Experience
Case 04 Eureka Forbes - The Direct Marketing Pioneer
Case 05 The Teleshopping Business in India
  Part - II: Industrial Marketing Case Studies in Marketing - Vol. II
Case 06 Branding a Commodity - The Tata Steel Way
Case 07 Intel - The Component Branding Saga
Case 08 The Indian Petroleum Industry : Towards Branded Fuels OUT OF STOCK
  Part - III: Marketing Communication Strategy  
Case 09 The Coke & Pepsi Rivalry  
Case 10 Relaunch of Frooti - the 'Digen Verma'Campaign  
Case 11 Banning Liquor Surrogate Advertising  
Case 12 Life Insurance Marketing in India (A) Changing Advertising & Promotion Norms  
Case 13 Absolut Vodka - Creating Advertising History  
Case 14 Calvin Klein's Scandalous Advertising - Morality vs. Money  
Case 15 Ujala - The Supreme Whitener  
Case 16 Coca Cola India's Thirst for the Rural Market  
Case 17 Airtel - Positioning (And Repositioning)  
Case 18 Asian Paints - Adding Colours  
  Part - IV: Marketing Research  
Case 19 Marketing Research at P & G  
Case 20 The Launch of New Coke  
Case 21 New Product Development at Schwan Food Company - Innovation through Communication  
Case 22 Advanced Micro Devices - Life Beyond Intel  
Case 23 BMW's Innovation Strategies  
Case 24 Innovations at Harley-Davidson  
  Part - V: Services Marketing  
Case 25 DoCoMo - The Japanese Wireless Telecom Leader  
Case 26 Bumrungrad's Global Services Marketing Strategy  
Case 27 Customer Service at Singapore Airlines  
Case 28 Coffee Parlours in India - Hotting Up  
Case 29 Musicworld - Redefining Indian Music Retailing  
Case 30 Air India - The Virgin Airways Saga  
Case 31 Virgin - Brand Extension or Brand Dilution?  
Case 32 Social Marketing - Lessons from Child Relief & You (Cry)  
Case 33 Film-Based Merchandising - Taking the Movies Home  
Case 34 Bharat Sanchar Nigam Ltd. - Ruling the Indian Telecommunications Market?  

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