Case Studies in Sales and Distribution Management

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Case Volume Edition: II
Pages : 270;

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Table of Contents

Case 01	Eureka Forbes - The Direct Marketing Pioneer
Case 02	Baskin Robbins - Sales Strategy for India
Case 03	Mary Kay Inc. - The Saleswomen
Case 04	Max New York Life - The 3P Strategy
Case 05	Maruti Udyog Limited - The Pricing Dilemma
Case 06	Reliance Infocomm - The Question of Ethics
Case 07	Indian Aviation - Price Wars & More
Case 08	Subhiksha - Discount Store with a Difference
Case 09	Organization Restructuring at Nokia
Case 10	HR Practices of the Container Store
Case 11	Novartis - Managing the Sales Force
Case 12	Women Sales Force at Tupperware
Case 13	Dealer Training Programs - A New Trend
Case 14	LG India - Approach to Rural Markets
Case 15	Computer Associates - Moving Toward Territory Management
Case 16	TI Cycles - Targeting Urban Adults
Case 17	Mahamaza.com - Bringing e-commerce to Rural India
Case 18	Cemex and its Technology Initiatives
Case 19	ICICI Prudential - Multiple Distribution Channels
Case 20	Distribution Strategies of Foreign Educational Institutions in India
Case 21	Indian Post office - Redefining Distribution
Case 22	HLL - Reinventing Distribution
Case 23	TATA Chemicals - Reaching Out to the Masses
Case 24	Indian Film Distribution - The Transition Phase
Case 25	Tupperware in India
Case 26	Goodyear Tires - Managing Dealer Relations
Case 27	Channel Conflict at Apple
Case 28	Food Corporation of India
Case 29	Apple iTunes: Changing the Face of Online Music Retailing
Case 30	Akbarallys - Reinventing for Profits
Case 31	McDonald's Food Chain in India
Case 32	Yellow Transportation Inc. - The Tech Leader of the Trucking Industry in India
Case 33	Inventory Management at Amazon.com
Case 34	TVS Logistics - Building a Global Supply Chain
Case 35	Streamlining Logistics at General Motors Corp
Case 36	PepsiCo's Distribution and Logistics Operations
Case 37	Reverse Logistics - Gaining Importance
Case 38	Revamping the Supply Chain - The Ashok Leyland Way
Case 39	Sears - Logistics Management Practices
Case 40	Carrefour - Managing the Global Supply Chain
Case 41	Unilever Restructures its Supply Chain Management Practices
Case 42	Asian Paints - Blending Technology and Distribution

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