Introduction to Management

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Chapter 5 :
Objectives
Nature of Objectives
Evolving Concepts in MBO
The Process of MBO
Steps in the MBO Process
Benefits of MBO
Limitations of MBO
Making MBO Effective
Chapter Summary
Objectives are the important ends towards which organizational and individual
activities are directed. Clear and verifiable objectives facilitate the
effective and efficient management of organizations. Management by Objectives
(MBO) is an effective planning tool that helps supervisors set objectives.
MBO has come a long way since it was first suggested by Peter Drucker as a
way of promoting managerial self-control. It has been used to appraise
performance, to motivate individuals, and recently, for strategic planning.
MBO aims at achieving organizational objectives and enhancing employee
commitment and participation. MBO is a cyclical process. It involves
developing overall organizational goals, clarifying organizational roles,
establishing specific goals for various departments and individuals,
formulating action plans for various departments and individuals,
implementing and maintaining self-control, carrying out periodic reviews, and
conducting performance appraisal of employees.
MBO offers several benefits. It leads to better management of resources,
clarity in organizational action and more satisfied personnel. It encourages
personal commitment, provides a basis for organizational change and leads to
the development of effective controls. However, MBO has its drawbacks. It
takes up too much time and money and can be inflexible. Moreover, failure to
teach the MBO philosophy and lack of proper guidance to goal-setters may lead
to its unsuccessful implementation. In order to overcome these limitations
and make MBO effective, the support of the top-level managers is essential.
They must formulate clear objectives, encourage participation at all levels,
and provide training to people who would be implementing the MBO program.
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